Large companies have been evolving their brands since the beginning of time – think Pepsi and Coca Cola. It is a sign of reinvention, new energy and growth. In order to stay fresh and to revitalize themselves, companies transform their brands to the next level. Remember, a brand is created in the mind of your customers. It is […]
Building a business around a brand promise will make your organization and your customers want to do business with you each and every day!. Living in that service, brings you Unshakable Customer Loyalty that promises that your brand will live up to its promise at every turn. So what does that mean to you… great […]
When was the last time you received exceptional service? Really think about it.. Not just okay or standard service, but exceptional service. One that left you smiling and feeling special. Chances are you had to go way back in your memory to recall such an event. Why? Because offering great customer experiences is a dying […]
What does a good Sales Leader look like? Do they have strong skills? Are they likable? What does a Great Sales Leader look like? When looking at your sales efforts, you need to make sure that your team is motivated and being coached throughout the process. Join me for this complementary podcast episode “Sales Leadership” […]
In the living world of business, capturing somebody’s attention is difficult when you are competing with so much other noise but to keep them engaged for another 30 seconds while you get your point across… well that takes skill. #30secondmessage Everyday you are competing with so many messages out there… how many emails? Ads? Signs? […]
How do you compete in a very crowded market place where hundreds of new businesses are born each day to create a brand that stands out, leaves a positive impression and forever lives in the memories of everyone your brand touches? What do you need to do in order to create a memorable brand in […]
In today’s world, it takes a strong, branded identity along with a memorable customer experience that generates a good buzz to keep the #brand going and the profits flowing. The goal of every business owner is not just to create satisfied customers but to create the WOW experience that leads to #brand evangelists. In today’s […]
The art of negotiation is typical in most business but when what studies have shown us is that women earn $ 700 k less over the course of her worklife than her male counterpart. Women are changing the world, earning more, becoming decisive and are still the caregivers… So why to women earn less? #negotiation […]
It started with a deal, a high level one that you must close. Your business plus your team is counting on you to close this deal in our favor. But how do you #negotiate this deal so you win and the opponent side wins as well. What are the key negotiation tactics you can use […]
