Calming the Chaos – A Leaders Guide to Managing a Team

Today’s employees and business owners are constantly living in a world of chaos having to deal with a number of activities going on in both their personal and professional lives.  So how do we ignite performance in our employees while all of this chaos is going on around them? #teammanagement, #teamleadership Learn simple management and […]

The Marketing Shift from the 4Ps to the New E’s!

Back in the day, the marketing 4P formula was all the rage.  Marketers everywhere were focused on mastering Product, Place, Price and Promotion since back in the day, marketers ruled the world and controlled consumer purchases by mastering these elements in their advertising and media. But with today’s advancements in technology, social media and mobile […]

How to Get Your Point Across in 30 Seconds or Less

In the living world of business, capturing somebody’s attention is difficult when you are competing with so much other noise, but to keep them engaged for another 30 seconds while you get your point across…well that takes skill! Take a look around you and how fast the world is spinning around you. Take note of […]

Episode 22: How To Get Your Point Across in 30 Seconds or Less

In the living world of business, capturing somebody’s attention is difficult when you are competing with so much other noise but to keep them engaged for another 30 seconds while you get your point across… well that takes skill. #30secondmessage Everyday you are competing with so many messages out there… how many emails?  Ads? Signs? […]

Episode 21: Defining Your Niche

Your brand promise is the center of the universe in your business and is the essence of what your company stands for.  When a brand stands out with a strong brand promise that deliver value consistently, the value of your offering increases and customers become loyal. #customerloyalty Learning your “niche” will create this for you!  […]

Episode 20: 7 Steps to Creating a Powerful Brand

In today’s world, it takes a strong, branded identity along with a memorable customer experience that generates a good buzz to keep the #brand going and the profits flowing.   The goal of every business owner is not just to create satisfied customers but to create the WOW experience that leads to #brand evangelists. In today’s […]

7 Tips to Master the Sales Process

When many of us hear the word sales, we often cringe at the thought of an aggressive sales person hovering over us to make a purchase on an item that we aren’t convinced brings tremendous value.  No wonder as business owners, many of us are fearful of the sales process. Here are 7 tips to […]

Ready to Strengthen Your Negotiating Skills.

Surefire Tips to Get Better Results!

Whether you are negotiating with your teenager on what time to be home, putting together a multi-million dollar deal or requesting a raise or compensation for a new position, you’ll be in a stronger position if you master the art of negotiation. One of my biggest negotiation moments was when I had to sit down […]