Your brand promise is the center of the universe in your business and is the essence of what your company stands for. When a brand stands out with a strong brand promise that deliver value consistently, the value of your offering increases and customers become loyal. #customerloyalty Learning your “niche” will create this for you! […]
The art of negotiation is typical in most business but when what studies have shown us is that women earn $ 700 k less over the course of her worklife than her male counterpart. Women are changing the world, earning more, becoming decisive and are still the caregivers… So why to women earn less? #negotiation […]
Values, Purpose and Brand Promise, Oh My!…. what does that mean? When it comes to starting out, these items seem to be complex. And where do you begin? If you want to grow from a $10 million a year firm to a $ 100 million a year firm, where do you get started? I’m going […]
