Episode 22: How To Get Your Point Across in 30 Seconds or Less

In the living world of business, capturing somebody’s attention is difficult when you are competing with so much other noise but to keep them engaged for another 30 seconds while you get your point across… well that takes skill. #30secondmessage Everyday you are competing with so many messages out there… how many emails?  Ads? Signs? […]

Episode 21: Defining Your Niche

Your brand promise is the center of the universe in your business and is the essence of what your company stands for.  When a brand stands out with a strong brand promise that deliver value consistently, the value of your offering increases and customers become loyal. #customerloyalty Learning your “niche” will create this for you!  […]

Episode 16: Values, Purpose, Brand Promises, Oh My!

Values, Purpose and Brand Promise, Oh My!…. what does that mean?  When it comes to starting out, these items seem to be complex.  And where do you begin?  If you want to grow from a $10 million a year firm to a $ 100 million a year firm, where do you get started?  I’m going […]