When was the last time you received exceptional service? Really think about it.. Not just okay or standard service, but exceptional service. One that left you smiling and feeling special. Chances are you had to go way back in your memory to recall such an event. Why? Because offering great customer experiences is a dying […]
Every business owner and every sales team wants to close more deals, now. For successful sales people, wining is in their blood but why do most fail? I have worked with so many different sales teams from many different industries and I have seen many tactics that make me cringe. My favorite…”Chasing the Deal – “the blind RFP […]
Whether you are negotiating with your teenager on what time to be home, putting together a multi-million dollar deal or requesting a raise or compensation for a new position, you’ll be in a stronger position if you master the art of negotiation. One of my biggest negotiation moments was when I had to sit down […]
A strong sales process is critical to the success of your business regardless of what you sell or how you sell it. You need to attract customers into a funnel and move them through a process that excites them about buying your product or services. So, let’s take a look at the selling process: 1.Prospecting […]
Video marketing has been around for many years but recently is picking up tremendous steam. Smart marketers know that it is a critical component to their marketing strategies. In fact, studies have shown that consumers are 64% more likely to purchase after watching a video on a product or service. As the saying goes… seeing […]
Last week, I was asked to speak in front of a large audience of industry peers. Most of these folks know me and know that I am not shy to speak about anything. I was excited to be called upon to share my story on how I Tapped into My Inner Career Warrior and Designed […]
Turning prospects in to customers is a big challenge many business owners face especially when they are not skilled in the selling process. But having customers is necessary to grow your business so here are 7 simple secrets to turning prospects into customers. 1.Attract the right prospect to your funnel It is very easy to […]
As you begin to engage your prospect in the sales process, it is important to understand how they move through a decision to find a solution. If you communicate the wrong message at the wrong time, you could risk losing the sale so it is important to understand where your customer’s head is at and […]
A call to action (CTA) is a phrase designed to get someone to do something. It is usually intended as a trigger to launch a prospective customer on the path to conversion. A great CTA can rally website visitors or ad viewers to move ahead with the purchase process by creating a sense of urgency […]
In the last few years, there has been a profound change in customer’s behavior and buying patterns. Today’s buyers are educated and enabled by the internet to research and compare real time prices and reviews of your products and services. They have in essence, taken control of the sales process. In fact, in most industries, […]
