Sometimes, You Need to Sweat the Small Stuff…

When was the last time you received exceptional service? Really think about it.. Not just okay or standard service, but exceptional service. One that left you smiling and feeling special.

Chances are you had to go way back in your memory to recall such an event. Why? Because offering great customer experiences is a dying theme and the simplest way for you to stand out in a crowded market and attract more customers and more importantly, brand evangelist. – You know, the guys that promote your product or service to everyone they know…)

For me, the last time I received exceptional customer experience was last week at my favorite sushi place. Why? Because I go back as often as I can . They have left such an impression upon me, that I wouldn’t think of going anywhere else.

When I enter the restaurant it is like my own personal Cheers experience when the sushi staff and the wait staff always greet me by name and with a smile. They remember what I drink and if I am picking up take out and have to wait, always offer me something while I wait.

I felt like a rock star. And they didn’t just treat me well, they treated ever customer in that place, as though they were the only person they had to serve. And it is the same experience every time I eat there. – They went out of their way to make sure each of us had a memorable experience.

And you know what? We stayed longer, we drank more, and we laughed and told all of our friends about it. We came back and brought our friends who spent more, drank more and laughed more and told their friends about the great experience hey had and so the cycle begins.

So in times where advisors are telling you to cut corners and “don’t sweat the small stuff”, I want to tell you they are completely wrong. You want to sweat the small stuff. You want to take those little things that can make up a big difference and apply them to your business model. Apply them to your customer experience.

What are some of the little things you can do today that would make your customers feel like a Rock Star? Tell me in the comments below.


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