Two Simple Words: Thank You.

The Awesome Power of Appreciation


As we all get ready to sit down and give Thanks on this wonderful holiday. I always like to take a moment and reflect on my relationships with the people in my life. Whether it is family, friends, colleagues, employees, clients or industry partners, there are moments that your lives have connected and intertwined. For […]

7 Steps to Take BEFORE Quitting Your Job.


Most likely, you will eventually quit your job. It’s only a matter of time. With the job market regaining strength and your desire to move up the ladder quickly, it is inevitable. Movers and shakers…. Well, move. The only real question is how will you do it without leaving a bad taste in your employer’s […]

How to Create an Irresistible Call to Action

Tips That Motivate Your Customer to Buy Your Products or Services.

Call to action

A call to action (CTA) is a phrase designed to get someone to do something. It is usually intended as a trigger to launch a prospective customer on the path to conversion. A great CTA can rally website visitors or ad viewers to move ahead with the purchase process by creating a sense of urgency […]

16 Marketing Predictions for 2016 from Forbes

Are You in Front of These Trends?


This week Forbes posted an article on the top trends for 2016 as predicted from the C-suite. This was an interesting read and something I would recommend for the BLAST community. Key messages I got out of this article: 1) Engagement is king! Whether it is employee engagement to make them better brand ambassadors or […]

Ready to Strengthen Your Negotiating Skills.

Surefire Tips to Get Better Results!

Women handshake

Whether you are negotiating with your teenager on what time to be home, putting together a multi-million dollar deal or requesting a raise or compensation for a new position, you’ll be in a stronger position if you master the art of negotiation. One of my biggest negotiation moments was when I had to sit down […]

Do you have an Office Screamer?

Here is How You Handle That One!


I am a mother of a beautiful young professional but at one time, she was an unruly teenage girl with all the emotional outburst and temper tantrums you can imagine. If you are a parent of a teen girl, you can relate with the trial and error of having to figure out how to deal […]

Are You Struggling to Build a Sales Culture?

Tips for building a winning organization.

Culture eats strategy for lunch

Every organization I work with has a goal or an initiative to turn their organizations into a “sales culture” but very few actually know how to make that happen. And as a result, often ends up on the wish list of greatest intentions that never seems to take shape. Are you struggling with the same […]

Is Likability a Factor in Strong Leaders?


According to Tim Sanders, in his bestselling book “The Likability Factor”, the more you are liked, the happier your life will be. The higher your career will soar and the more money you will make. The book goes on to discuss how the people you meet along the way, will choose whether they like you […]

The headline read “REI is closing on Black Friday”!

Is this suicide for retailer or a smart PR move?

REI Logo

Yes, you heard correctly. REI’s CEO, Jerry Stritzke announced that they will be closing their 143 stores and paying their employees to head outside! So, what do you think? Why every other retailer is fighting for customers to come into their stores on Black Friday (some even opening on Thanksgiving) by offering deep discounts and […]