How to Handle Holiday Stress

7 Signs that you are Stressed out!

If you are anything like me, you are starting to feel the pressure of trying to get so much done in a little amount of time. Thanksgiving is my favorite holiday, but it is also the starting point of my stress period and as you know, stress can impact you in many ways, not just […]

Two Simple Words: Thank You.

The Awesome Power of Appreciation

As we all get ready to sit down and give Thanks on this wonderful holiday. I always like to take a moment and reflect on my relationships with the people in my life. Whether it is family, friends, colleagues, employees, clients or industry partners, there are moments that your lives have connected and intertwined. For […]

7 Steps to Take BEFORE Quitting Your Job.

Most likely, you will eventually quit your job. It’s only a matter of time. With the job market regaining strength and your desire to move up the ladder quickly, it is inevitable. Movers and shakers…. Well, move. The only real question is how will you do it without leaving a bad taste in your employer’s […]

How to Create an Irresistible Call to Action

Tips That Motivate Your Customer to Buy Your Products or Services.

A call to action (CTA) is a phrase designed to get someone to do something. It is usually intended as a trigger to launch a prospective customer on the path to conversion. A great CTA can rally website visitors or ad viewers to move ahead with the purchase process by creating a sense of urgency […]

16 Marketing Predictions for 2016 from Forbes

Are You in Front of These Trends?

This week Forbes posted an article on the top trends for 2016 as predicted from the C-suite. This was an interesting read and something I would recommend for the BLAST community. Key messages I got out of this article: 1) Engagement is king! Whether it is employee engagement to make them better brand ambassadors or […]

Do you have an Office Screamer?

Here is How You Handle That One!

I am a mother of a beautiful young professional but at one time, she was an unruly teenage girl with all the emotional outburst and temper tantrums you can imagine. If you are a parent of a teen girl, you can relate with the trial and error of having to figure out how to deal […]

Is Likability a Factor in Strong Leaders?

According to Tim Sanders, in his bestselling book “The Likability Factor”, the more you are liked, the happier your life will be. The higher your career will soar and the more money you will make. The book goes on to discuss how the people you meet along the way, will choose whether they like you […]

The headline read “REI is closing on Black Friday”!

Is this suicide for retailer or a smart PR move?

Yes, you heard correctly. REI’s CEO, Jerry Stritzke announced that they will be closing their 143 stores and paying their employees to head outside! So, what do you think? Why every other retailer is fighting for customers to come into their stores on Black Friday (some even opening on Thanksgiving) by offering deep discounts and […]

You Want to Grow Your Business, Throw Away the SWOT

For decades businesses have been drawn to the creation of a SWOT analysis that forces leaders to look at their strengths, weaknesses, opportunities and threats. But, in our experience, the SWOT limits an organization to really be strategic and focus them to only look inside their own organizations and often leaving them blind to trends […]