Episode 8: BLAST 12 Step Marketing Plan

Every business both small and large, will benefit greatly from a well-organized plan! A key component to every successful business is a good marketing plan…. Or as I would say, a BLAST Marketing Plan! Learn how to answer the basic questions: who, what, why, where, when and how much. The overall objective of the BLAST […]

Episode 6: Secrets to Building Customer Loyalty

In any competitive environment, the key to a successful business is its customers! Without customers, there will be no revenue. Without revenue there is no business so it is critical that you put a customer strategy in place on day 1. Successful businesses…. You know, the ones that last, creates a powerful connection to their […]

What is BLAST?

how to grow a business

Marketing tip on what is BLAST and what does it mean? Blast is an acronym for branding leadership and selling techniques because those are the three core building blocks of any successful business. The BLAST Marketing System addresses three critical building blocks of business: Branding, Leadership and sales Techniques. Let’s talk about branding! You need […]

Stop the World, I Want to Get Off! What to Do When the Going Gets Tough.

Business growth expert

Its 5:00 on Friday, your staff is starting to leave the building to enjoy their weekend and a major issue hits your business that if not handled correctly, could have a material impact on your revenue and customer service. What do you do? Are you calm, cool and collected? Or do you panic and respond […]

5 Ways You Can Have Your Cake And Eat it Too!

Business growth expert

How many times have you heard that women cannot have it all?   It is such an important topic to debate that numerous articles have been written, successful CEOs have spoken out about it and search #havingitall on social media will lead you to various conversations. The debate is often about whether you can truly have […]