Live a Life of Design, Not of Default
As the world mourns the death of Steve Jobs’, we start to also celebrate his life and his massive contribution to the world we currently live. His legacy will go on forever and inspire future leaders to blaze down their own trail. An impressive man filled with purpose and focus. MSN’s home page opens today […]
How Do I Dollarize a Benefit?
Customers only buy when they perceive the value of what they are buying is worth more than the price they are being asked to pay. Rather than use broad and ambiguous terms, give your customers real numbers by dollarizing the benefits they will receive. Make it easy for your customer to do business with you. […]
Integrity is the Most Understood Word
The word “integrity” is the most overused and misunderstood word in business. Many claim to have the upmost highest level of integrity when it comes to serving their customers, respecting their service partners and treatment of their employees but very few really know what the word means. By definition, integrity means “a steadfast adherence to […]
Tell Your Employees to Get a GRIP and Watch a Dynamic Team Develop
Successful team management can be the catalyst that propels your business to the next level and create a culture that is energetic, fun and productive. As leaders, we must be able to build a culture that unites our teams around the overall business objectives and the goals established for the team. Achievement of each team’s […]
Are you Holding Your Employees Accountable?
It takes a long time to build your company’s brand and a lot of money to create that great logo, marketing brochure and industry “buzz” about your business. As business owners, you have invested a lot of time, resources and money to create your corporate image and it is equally important to invest just as […]
Are You as Leaders Engaged in Your Business?
7 Weapons for Your Business Building Arsenal
Well, another issue of “The Marketing Edge”. I am loving this video format! This week’s message teaches you 7 important weapons that you need to build a BLAST style business! Enjoy and leave me a comment and let me know what you think. Oh yeah, I mention a little creativity exercise…. here you go. How […]
5 Tips to Create a Competitive Edge
Gaining the competitive edge in sales is about developing relationships, understanding the overall objectives and communicating exceptional value. If you are in business, you need to generate sales. If you want to gain market share, you need to generate sales. Today’s customers are not looking for quick fix solutions, they are looking for long term benefits that […]
The Power Combo that Transforms Businesses
One of the most powerful combinations you can have in business is a strong brand promise and a great customer experience. This combination alone can be the difference between a company that succeeds and a company that fails yet so many small businesses struggle to put this combination together. They either lack a promise all […]
