The headline read “REI is closing on Black Friday”!
Is this suicide for retailer or a smart PR move?
Yes, you heard correctly. REI’s CEO, Jerry Stritzke announced that they will be closing their 143 stores and paying their employees to head outside! So, what do you think? Why every other retailer is fighting for customers to come into their stores on Black Friday (some even opening on Thanksgiving) by offering deep discounts and […]