Many online retailers and marketers make a huge mistake in not leveraging their thank you page as an opportunity to build a relationship with their customers and reinforce their brands. Think about it…. your customer experience doesn’t end at your website and with your content. It actually continues on to your thank you page and […]
In the world of business where accountability, integrity and personal responsibility are highly regarded qualities in an exceptional leader, I have one question? What’s with all the blaming and finger pointing? I have worked with so many leaders and one of my biggest pet peeves is a whiny leader who thinks everyone else is to […]
If you are anything like me, you are starting to feel the pressure of trying to get so much done in a little amount of time. Thanksgiving is my favorite holiday, but it is also the starting point of my stress period and as you know, stress can impact you in many ways, not just […]
As we all get ready to sit down and give Thanks on this wonderful holiday. I always like to take a moment and reflect on my relationships with the people in my life. Whether it is family, friends, colleagues, employees, clients or industry partners, there are moments that your lives have connected and intertwined. For […]
Most likely, you will eventually quit your job. It’s only a matter of time. With the job market regaining strength and your desire to move up the ladder quickly, it is inevitable. Movers and shakers…. Well, move. The only real question is how will you do it without leaving a bad taste in your employer’s […]
A call to action (CTA) is a phrase designed to get someone to do something. It is usually intended as a trigger to launch a prospective customer on the path to conversion. A great CTA can rally website visitors or ad viewers to move ahead with the purchase process by creating a sense of urgency […]
This week Forbes posted an article on the top trends for 2016 as predicted from the C-suite. This was an interesting read and something I would recommend for the BLAST community. Key messages I got out of this article: 1) Engagement is king! Whether it is employee engagement to make them better brand ambassadors or […]
I am a mother of a beautiful young professional but at one time, she was an unruly teenage girl with all the emotional outburst and temper tantrums you can imagine. If you are a parent of a teen girl, you can relate with the trial and error of having to figure out how to deal […]
According to Tim Sanders, in his bestselling book “The Likability Factor”, the more you are liked, the happier your life will be. The higher your career will soar and the more money you will make. The book goes on to discuss how the people you meet along the way, will choose whether they like you […]
