Video marketing has been around for many years but recently is picking up tremendous steam. Smart marketers know that it is a critical component to their marketing strategies. In fact, studies have shown that consumers are 64% more likely to purchase after watching a video on a product or service. As the saying goes… seeing […]
Turning a small business into a big one is hard work. Not to mention that the odds are stacked against you. According to research, most companies fail within the first five years of business and half of those who survive the first five years, will fail within the next. So how do you move forward […]
Turning prospects in to customers is a big challenge many business owners face especially when they are not skilled in the selling process. But having customers is necessary to grow your business so here are 7 simple secrets to turning prospects into customers. 1.Attract the right prospect to your funnel It is very easy to […]
As you begin to engage your prospect in the sales process, it is important to understand how they move through a decision to find a solution. If you communicate the wrong message at the wrong time, you could risk losing the sale so it is important to understand where your customer’s head is at and […]
In the last few years, there has been a profound change in customer’s behavior and buying patterns. Today’s buyers are educated and enabled by the internet to research and compare real time prices and reviews of your products and services. They have in essence, taken control of the sales process. In fact, in most industries, […]
Customers only buy when they perceive the value of what they are buying is worth more than the price they are being asked to pay. Rather than use broad and ambiguous terms, give your customers real numbers by dollarizing the benefits they will receive. Make it easy for your customer to do business with you. […]
Growing your business is a good problem to have, right? Many small business owners are often faced with this challenge and struggle simply because they don’t know where to begin and they start implementing many ideas at once resulting in a loss of focus and eventually profits. As Confucius says “the man who chases two […]
In the constant battle for customers coupled with a bad economy, is it any wonder that some of your competition is engaging in a price war? After all of your hard work, experience and service you offer, you are now forced to reduce your prices simply because your competition is offering rock bottom pricing? Hogwash!
In today’s environment, reaching your target audience and key decision makers is more difficult than ever. Whether you are in a corporate sales position, involved in internet or retail sales or simply just pitching a solution or idea to a colleague, chances are you are making some critical mistakes that are resulting in you not reaching your goal – the sale!