Did you ever have a need to be creative on a short notice? Perhaps your client or boss is looking for a new marketing piece or your competitor is in a weak position and you need to get something into the market quickly? Here are 12 quick ideas to test or implement when you need […]
As you begin to engage your prospect in the sales process, it is important to understand how they move through a decision to find a solution. If you communicate the wrong message at the wrong time, you could risk losing the sale so it is important to understand where your customer’s head is at and […]
Many online retailers and marketers make a huge mistake in not leveraging their thank you page as an opportunity to build a relationship with their customers and reinforce their brands. Think about it…. your customer experience doesn’t end at your website and with your content. It actually continues on to your thank you page and […]
Creating an exceptional customer experience is the cornerstone of any business that wants to build and grow to unbelievable heights. This is the single best branding element that organizations have within their control that will have an immediate impact on the sustainability of the business. To create an exceptional customer experience, every action, word, marketing […]
The strategic planning process is the single most important event your leadership team can take on each year. But the strategic planning process isn’t a single, one time event. It is a fluid process that requires commitment, dedication and consistent review. So make strategic planning a habit within your organizations. Something that is critical to […]
Gaining the competitive edge in sales is about developing relationships, understanding the overall objectives and communicating exceptional value. If you are in business, you need to generate sales. If you want to gain market share, you need to generate sales. Today’s customers are not looking for quick fix solutions, they are looking for long term benefits that […]
One of the most powerful combinations you can have in business is a strong brand promise and a great customer experience. This combination alone can be the difference between a company that succeeds and a company that fails yet so many small businesses struggle to put this combination together. They either lack a promise all […]
Building relationships is part of any business. Whether you are in business for yourself, represent a sales department or have an internal peer group. Your ability to cultivate long term relationships with your customers,both internal and external customers, is essential to your success. Here are five strategies that keep your customers coming back for more. […]
Your Customers are Changing, Are You? There have been so many changes in the marketplace these days that require all business owners to rethink the strategies they have been using in days gone past. With new technologies, new focuses, new marketing and busy lives…. How we communicate and what we communicate becomes increasingly more important […]
