Sometimes, You Need to Sweat the Small Stuff…

facesweat

When was the last time you received exceptional service? Really think about it.. Not just okay or standard service, but exceptional service. One that left you smiling and feeling special. Chances are you had to go way back in your memory to recall such an event. Why? Because offering great customer experiences is a dying […]

How to Close More Deals, Now!

photo_negotiations

Every business owner and every sales team wants to close more deals, now.  For successful sales people, wining is in their blood but why do most fail?  I have worked with so many different sales teams from many different industries and I have seen many tactics that make me cringe. My favorite…”Chasing the Deal – “the blind RFP […]

The 10/40/50 Rule to Marketing Budgets

How to Allocate Your Funds For the Most Effective Results.

budget-allocation

Today’s marketing has reached new heights in terms of how marketing is defined. You can Google the term, you can ask hundreds of business owners and recent business school graduates and each will have their own definition. Having worked with hundreds of business owners, what I find the most fascinating is how subjective not only […]

Do You Want Another Way to Grow Your Business? Try Video Marketing.

Video

Video marketing has been around for many years but recently is picking up tremendous steam. Smart marketers know that it is a critical component to their marketing strategies. In fact, studies have shown that consumers are 64% more likely to purchase after watching a video on a product or service. As the saying goes… seeing […]

Add More Customers and Build Your Pipeline

7 Simple Secrets to Turning Prospects into Customers

Get more customers

Turning prospects in to customers is a big challenge many business owners face especially when they are not skilled in the selling process. But having customers is necessary to grow your business so here are 7 simple secrets to turning prospects into customers. 1.Attract the right prospect to your funnel It is very easy to […]

3 Roles of a Thank You Page

Simple Strategies that Strengthen Your Brand

Thank you sticky note

Many online retailers and marketers make a huge mistake in not leveraging their thank you page as an opportunity to build a relationship with their customers and reinforce their brands. Think about it…. your customer experience doesn’t end at your website and with your content. It actually continues on to your thank you page and […]

The Marketing Shift from the 4Ps to the New E’s!

Back in the day, the marketing 4P formula was all the rage.  Marketers everywhere were focused on mastering Product, Place, Price and Promotion since back in the day, marketers ruled the world and controlled consumer purchases by mastering these elements in their advertising and media. But with today’s advancements in technology, social media and mobile […]

Marketing 101 – The Basics

As business owners, understanding marketing and its role in growing your business is critical to your success.  Especially if you are looking to build a business that continues to grow well into the future. Although there are thousands of marketing tactics, strategies and ideas, if you do not master the basics those will never work.  […]