Do You Have a Winning Strategy? You know…One that Works?

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Would you believe that most CEOs don’t believe they have a winning strategy? In fact, less than 50% of those surveyed commented that they don’t have a strong strategy. Everybody had good ideas, but a good strategy will close the gap between idea and execution. Here are 5 things to consider when creating a winning […]

Sometimes, You Need to Sweat the Small Stuff…

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When was the last time you received exceptional service? Really think about it.. Not just okay or standard service, but exceptional service. One that left you smiling and feeling special. Chances are you had to go way back in your memory to recall such an event. Why? Because offering great customer experiences is a dying […]

How a Family Business can survive the Family Drama and Strengthen Their Position in the Market

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Family businesses have its own dynamics that make it unique, but those differences often can make it difficult to get things done. Bottom line, family businesses don’t always have it easy. Internal conflicts, family drama, inconsistent standards, side bar conversations, emotional decisions, a lack of alignment are only a few of the typical pitfalls family […]

The 10/40/50 Rule to Marketing Budgets

How to Allocate Your Funds For the Most Effective Results.

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Today’s marketing has reached new heights in terms of how marketing is defined. You can Google the term, you can ask hundreds of business owners and recent business school graduates and each will have their own definition. Having worked with hundreds of business owners, what I find the most fascinating is how subjective not only […]

Do You Want Another Way to Grow Your Business? Try Video Marketing.

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Video marketing has been around for many years but recently is picking up tremendous steam. Smart marketers know that it is a critical component to their marketing strategies. In fact, studies have shown that consumers are 64% more likely to purchase after watching a video on a product or service. As the saying goes… seeing […]

Want to Grow Your Business? Here are some Ideas!

7 Ways to Grow Your Business

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Turning a small business into a big one is hard work. Not to mention that the odds are stacked against you. According to research, most companies fail within the first five years of business and half of those who survive the first five years, will fail within the next. So how do you move forward […]

To Disrupt of Not Disrupt. That is the Question.

3 Critical Elements to Master before You Disrupt a Market.

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Unless you’ve been under a rock these last few months, you most likely have heard the term Disruptive Innovation. So many businesses are working on new ideas on how their product or service can “disrupt” their industry by making significant investment in resources such as time and money. So what does it all mean? Will […]

The Three Phases of Your Customer’s Buying Decision

Select the Right Communication at the Right Time and Watch Your Sales Climb.

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As you begin to engage your prospect in the sales process, it is important to understand how they move through a decision to find a solution. If you communicate the wrong message at the wrong time, you could risk losing the sale so it is important to understand where your customer’s head is at and […]