Posts Tagged ‘Networking’
Are you interested in learning how to Generate More Leads?
If you answered yes then you want to join me for a FREE 30 minute teleclass on 1/4/10 at 6:00 PM ET.
As you begin the New Year, you should be focusing on attracting more customers to your business. Chances are you have experienced some compression either in your client base or in your revenues and you have a desire to begin the sales and networking process and to start generating more leads.
- You’re a business owner who is struggling to find more prospects.
- You’re ready to move your business forward and generate more interest in your products or services but don’t know how.
- You wonder how others can be so successful with full pipelines and a thriving business and want to know how.
This call is for you!
Join me for this teleclass and I will show you ways that you can attract more leads into your funnel. Register here.
When: Monday, Jan 4th 30 minute FREE Teleclass 6:00 pm Eastern Time.
During this call learn the:
* Techniques to generate lead activities
* Tips for evaluating your business, your customers and your systems.
Click here for more information or to register for the free call:
Generating More Leads is a part of Marketing Monday’s, a weekly teleclass on various marketing topics offered FREE by Kellie D’Andrea & Associates. The first step toward moving your business forward begins with education.
About Your Presenter:
Kellie D’Andrea is Founder & CEO of Kellie D’Andrea & Associates LLC, a company devoted to teaching small business owners how to attract and retain more customers by teaching positioning strategies that creates visibility, competitive differentiation and interest in the business’s products and services. As the creator of The BLAST Marketing System, my practice specializes in helping small business owners move their business to next level so they can enjoy a life of prosperity and abundance. My clients are strong business owners with a passion for their business but struggle with marketing and sales execution. They want to build a brand and attract more clients with ease while maintaining their service integrity. My ideal clients are committed to making a difference and setting themselves apart from their competition.
My marketing approach is based on branding techniques that include expert positioning through using a combination of grass root techniques with new marketing to support the brand concept. The last piece is delivering on the brand each and every day the desire to play a bigger game requires a strong profit motive, but making money is no longer the goal. The goal is a search for significance, a journey to uncover the wealth of the self, a rite of passage to their highest purpose, and to a life that is as unique as their fingerprint.
Throughout history, fortunes have been made by people whose first big break came from a friend of a friend or a close contact. Long before computers and the internet, there was another way to make business connections – networking. By networking with others, you have the ability to open opportunities and make connections that could lead to your ultimate success.
Business is an art based upon human connection and emotion and to effectively develop meaningful relationships, you need to get out from behind your computer and engage in meaningful conversations, support and introductions.
Here are some tips for effective networking:
- Openly engage with others: Be proud of what you do and don’t hesitate to talk to others about yourself and your business but do not focus on yourself. Master your elevator pitch and get involved in conversations and allow the other person to talk about what they do as well. Once you find a commonality, leverage it for additional conversation.
- Be visible: Join meetings, groups, functions, and forums. Any venue that brings together groups of likeminded people that allows you to network with others. Trade associations, chamber of commerce and local business support groups are a great way to get involved. Be sure to participate and to be active in your groups. Get out there, get involved and meet people.
- Become an expert in your field: Positioning yourself as an expert in your field will allow your reputation to flourish. Networking will be easier because others will seek you out simply for your expertise on a particular subject matter.
- Give and you shall receive: These are the BLAST marketing words of wisdom. Offer free advice, suggestions and help to others looking for it. Write articles, whitepapers and blog posts to support your credibility as an expert and give your information away freely.
- Keep a contact file: Networking is about developing systems. You should have a system for keeping information on the contacts you meet including contact information, discussion, personal information and what they do.
- Develop a follow up system: Follow up is critical in networking. Be sure to create a system that automates your follow up. The key is to develop relationships so follow up is an essential piece of networking and allows you to set up subsequent meetings and discussions to help further your objective.
- Connect others together: A master networking taps into his or her networks and makes connections for others to come together and do business together. Take a look at your network and identify needs and challenges and make introductions to others in your network for the sole purpose of helping someone else with no expectation of an outcome.
Networking is essential to good business and has proven over and over again to be the catalyst for many successful deals. Become a networking rockstar and continue to act in the service of others and to be genuine in your connections with others. People will see right through you if you are phony and self serving but if you truly enjoy what you do and are authentic, you will become a successful networker.
©Kellie D’Andrea & Associates
Want to use this article in your newsletter or web site?
You can, just include this complete blurb with it: Kellie D’Andrea is the creator of BLAST Marketing System and publishes “The Marketing Edge” a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Interesting in learning more, sign up for FREE Marketing Classes “Marketing Mondays” and learn how to position your business for success. www.kelliedandrea.com.
Networking is a tool that will put you on the path towards success. Businesses are grown from the personal relationships we develop throughout our career and being able to reach out and build positive business connections can be the single most important step you can take in building and marketing your business.
So why don’t more entrepreneurs network? Fear.
Remember as a kid being afraid to be the last one picked for kickball and being afraid that when you went to a new school, you wouldn’t make any friends? These memories are with us today as adults and the idea of going into a room of strangers to introduce themselves leaves a pit in the bottom of their stomach and can be classified up there with the fear of public speaking.
I have put together five tips to help overcome those fears at your next networking event because the right connections with the right people can maximize your business position and provide you with insight and opportunities that are guaranteed to boost your profits.
1. Enter the Room Like You Just Got of the Red Carpet!
Confidence is infectious. When you enter into a room like you are comfortable in you skin, smiling and approachable, everyone will be wondering “who is that”. More importantly, if you don’t end up seeking these guests out, they will seek you out. The great thing is that most people in that room do not know you, your background or what you stand for, here is a great opportunity to create the Confident You and live it at your next networking event. The positive energy you will be projecting outward will come back to you tenfold.
2. Remember to Warm Up Before Your Performance.
Most likely your nerves are giving you the jitters and you just made it through the front door as confident as you could be; but are struggling with how long you could hold on to it. Your best course of action is to warm up with a friendly “fan”. After you enter, circle the room (which will also work off an excess nervous energy) and seek out the individual that looks just as terrified as you feel and introduce yourself.
A simple question or observation will do the trick:
“Wow, it looks like we have a good turnout tonight, don’t you think?”
“By the way, I am ______ and you are? What brings you here?”
Once you break the ice with one friendly fan, a renewed energy will surface and you will find yourself opening up to others and finding common interest. Remember to ask a lot of questions and be truly interested in the conversation and the connections will come.
3. Let your Roadies do the work.
As you make friends, bring them along. There is safety in numbers and friends are usually connected. Make it a priority to connect with the people they know. It will ease the fear of the unknown and provide you with something in common to talk about. Once you connect, join the organization and attend the events that your friends do. Before you know it, you have a complete social network of individuals and professionals who you will become more familiar with and more comfortable with.
With each new friend, you network should grow 10 times.
4. Use the Newest Networking Technology.
Social media sites are a great way to communicate and to stay connected during the times between your face to face events. Facebook, Linked In and Twitter are easy to use and a great way to send out blast updates on what you have been up to and to comment on others. In addition to your “offline” networking, mastering social media sites is a great way to leverage your connections, expand your network beyond your local area and build relationships one post at a time.
5. Build Up Your Fan Base -Follow up, Follow up, Follow Up.
You have connected with many people, found common interest and exchanged business cards. Make sure to follow up ASAP. A great tip is to send out your V card which houses all of your electronic information in outlook and can be sent and uploaded into your new connections outlook. If you discovered that this person can help you, make plans to keep in touch over time so you do not lose that connection. Relationships are built one day at a time through consistency, genuine interest and friendship. If you remember all the skills you developed as a child when you found a new friend than you want to use those skills with your adult friend. Always keep them updated on what you are doing, make plans for lunch and offer to help out when needed.
©Kellie D’Andrea & Associates
Want to use this article in your newsletter or web site? You can, just include this complete blurb with it: Kellie D’Andrea is the creator of the BLAST system and publishes “The Marketing Edge” a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Find out the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at www.KellieDandrea.com.