Archive for the ‘Public Relations’ Category
Public Relations Marketing
February 22nd, 2010 | 
Author: Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson
Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.
A public relations (PR) strategy may play a key role in an organization’s promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free.
Posted in 
Kellie D'Andrea is CEO of Kellie D'Andrea & Associates, LLC., a company devoted to empowering motivated entrepreneurs to reach their goals and to build a business that yields results by providing them the tools for success.
