Archive for the ‘Online Marketing’ Category
Top 6 Benefits of Affiliate Marketing
September 3rd, 2010 | 
Author: Affiliate marketing is the number #1 way to explode your Internet based business, acquire new subscribers and increase your marketing efforts. If you truly want to play in the world of Internet marketing, using affiliate marketing is a strategy that you must consider in your business. Here are the top 6 benefits of using affiliate marketing to grow your business.
Benefit # 1: New client or subscriber acquisition at no additional cost.
By having new subscribers, you are able to continuing building a relationship with these people and even if they don’t buy from you right away, chances are they will eventually. Not a bad way to build a prospecting list without incurring any fees. Some new online marketers may benefit greatly from giving away all profits from their first joint venture just to build their list for future opportunities.
Benefit # 2: Instant rock star status and enhanced credibility.
One of the keys to an effective partnership is selecting the right partner. If you joint venture partner is reputable, trustworthy and has already established a great following, their followers will trust you based upon that recommendation. This is why your “list” is sacred. Do not partner with just anyone, make sure you select someone who is worthy of your list and make sure that you are worthy of theirs.
Benefit #3: New offers for your subscribers.
By jointly co-branding a product or offering another person’s product to your list, you are able to bring a new solution to your current list. By introducing your list to a new party, you will add to your credibility to your existing subscribers. They will view you as the one with many contacts and with the pulse of the industry.
Benefit #4: Increase your conversion rate.
One of the goals when you get your list is to convert those prospects into buying customers. With an affiliate partner, you will increase your conversion rate. Your affiliate partner will be endorsing you and your product and by that testimony alone, will convert more of their leads into sales in their own list. Since they already have an established relationship, their subscribers trust their endorsements and you can leverage that trust by offering a high quality product that will benefit the joint venture partner’s subscriber list.
Benefit # 5: You don’t pay money until you make money
You are building an army of sales representatives that will promote and sell your products on your behalf so you don’t have to pay a dime until they make a sale… It is a built in ROI!
Benefit # 6 – You get better search engine placement
If your affiliates let’s just say hundreds of sales agents are linking back to your website to promote your products and/or services, the higher position you get with the search engines.
Posted in Online Marketing | 
Tags: Affiliate marketing, affiliates, Online Marketing | 
No Comments »
7 Simple Tips to Get Others to Buy Your Product
Imagine this…
You create a product. You put up a sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible.
And then…
Nothing! No sales! (Well, maybe a tiny trickle.) But not the flood of PayPal or Clickbank notifications that we you were expecting.
Avoid this nightmare by following these seven tips for getting others to buy your products… Read the rest of this entry »
5 Strategies for Massive List Building
When: April 26th
Time: 6:00 pm Eastern Standard, 5:00 pm Central, 4:00 pm Mountain, 3:00 pm Pacific
There is so much talk about list building these days, especially in the world of online marketing. Marketers teach about the importance of building your list and tell you how integral it is to your marketing, but don’t show you the exact formula you need to put together a winning list building strategy.
Every marketer knows that success on-line or off-line starts with building a list. Your list will provide you the ability to build a relationship with the people on your list so you can continue to communicate with them, educate them and make them offers for your products or services.
Register here: http://kelliedandrea.com/blog/marketing-mondays/
Join me for another fantastic Marketing Monday and learn:
•5 Related Strategies that are a MUST for list building success
•Low Cost tactics and strategies to build your list
•Keeping your customers engaged and loyal
If you are a business owner, coach or author and looking to create a presence on line, begin using email marketing or want to grow your business and sell your products on line, you want to be on this call.
Register here: http://kelliedandrea.com/blog/marketing-mondays/
12 Ways to Use Autoresponders to Follow Up with Customers
Sending automated messages and follow up promotions to you customers will generate extra income for your business without generating a ton of expense and using a ton of time. When done correctly, a strong autoresponder campaign can generate additional revenues of up to 30% and is a critical system that every business owner should consider.
An autoresponder is a program that automates the sending of email messages in response to an event, a purchase or in a schedule. They can be set to go out immediately after a purchase thanking your customer for his or her business and providing them additional value or additional products to consider. Another use is to set messages to go out in intervals with future marketing messages and promotions perhaps surveying your customers on their experience or inviting them to a future event.
Autoresponders are a great marketing tool that can keep you in contact with your customers and prospects on an ongoing basis allowing you to not only build a relationship but also allowing you to bring your offers to them on a regular basis. Having a follow up system is an important component of the sales and customer service process and an autoresponder allows you to automate this process so you can set it and forget it. Here are some ideas for autoresponder messages:
1) Send a confirmation after a purchase
2) Send a thank you message after a purchase and offer them an additional product
3) Send out lesson plans for a subscription or membership site
4) Follow up on a purchase anniversary
5) Send out a short survey asking for their opinions
6) Remind customers of upcoming calls, teleclasses or webinars
7) Send out recommendations for other products with your affiliate link
8) Send out Happy Birthday messages
9) Send out Holiday messages
10) Send tracking information for a recent purchase
11) Send out notices to new products, events and book tours
12) Follow up with How to lessons on your product to enhance the value in your offering
Putting automated systems in your business is the number one rule of all successful business owners. You need to be able to focus on growing your business rather than running your business and using a systematic approach to enhance your sales and marketing efforts like an autoresponder system, is a smart and effective way to leverage your time. When you communication frequently with your customers, they are more likely to buy from you than to purchase from somewhere new since you have the relationship with them.
©Kellie D’Andrea & Associates
5 Big Website Mistakes
Many business owners focus so much time and money designing their website thinking that just by having a website, people will find them. But many don’t realize that there are millions of websites just like theirs in the World Wide Web. To truly stand out and to optimize your chances for website success, there are certain things that you must do to ensure success so why do so many fail? Although there are many mistakes entrepreneurs make with their website, here are the top 5 for you to consider. Read the rest of this entry »
Kellie D'Andrea is CEO of Kellie D'Andrea & Associates, LLC., a company devoted to empowering motivated entrepreneurs to reach their goals and to build a business that yields results by providing them the tools for success.
