Archive for the ‘BLAST Tips’ Category

BLAST Marketing is about the 3 basic building blocks of a successful business:  Branding, Leadership and Sales Techniques.  You first need to establish a brand identity and promise that supports a need of your target market.  Next is to build the infrastructure to support the brand promise via your management, systems, technology, process, people and everything about your organization and lastly, you need to bring your message to market to attract and convert more customers.

In business, it is critical that we are clear in our communications both written and oral. You have less than 3 seconds to engage your audience so remember your ABCs. Watch this video as I explain more.

The beauty in publishing newsletters is in the repeat. Be sure to create a consistent compaign and frequency to your newsletter publishing.  Your customers, subscribers and partners will become to rely upon it so BLAST Tip # 3 – Send out your newsletter more than once.  It doesn’t matter if you have a printed newsletter or an online newsletter, providing valuable content to your subscibers will pay off in the long run.  Some additional tips are to be consistent on the day and time your readers will recieve thier newsletter.  Consistency is key in marketing.  If you are not getting the open or response rate you desire, try testing different headlines, sending out on different days and at different times.  Which ever test has the best results.  Use that format and delivery method on-going.  Good Luck!

Have you ever heard of Bill Glazer?

 Just in case you haven’t he’s Dan Kennedy’s business partner, one of the top Marketing Strategists in the world and one of the highest paid and OUTRAGEOUSLY successful copywriters alive today.

In fact, he’s written 23 sales letters that have EACH generated once one million dollars in sales.

 If you’d like to get a copy of Bill Glazer’s most OUTRAGEOUSLY SUCCESFUL sales letter he’s ever written and now used by business owners and entrepreneurs in 67 different business categories (online and offline) in association with the launch of Bill’s JUST RELEASED new book “OUTRAGEOUS Advertising That’s OUTRAGEOUSLY Successful” then click on the link below:

 www.outrageousbook.com/dandrea

I was treated to wonderful surprise when I entered my office this morning.  A big , long box was sitting on my desk with a note from a company trying to attract me to do business with them.  Inside the box was a wonderful display of long, stem “cookie flowers”.  It was so amazingly put together, I had to show the entire office.  

The company who sent me this gift is Vocus.  A PR software solution helping PR professionals of all sizes manage their PR activities in one fully integrated, software solution.  They used a business gift company called Cheryl&Co to deliver such a unique gift to me that has inspired me to share the experience with all of you.  The card that came with the gift was on Vocus card stock with their logo and the cookie flowers were wrapped in Vocusribbon and surrounded in blue and lime green tissue paper – the brand colors of Vocus. A complete brand experience.

BLAST marketing tip #2 is “Give something away for free”.  In that post, I discussed the free gift as a way to entice people to do business with you and to get exposure to you and your services but it is also a great way to open a door if you are trying to follow up on a lead and want an opportunity to stand apart from the rest.  By being creative and coming up with unique ways to get your name in front of prospects, you will differentiate yourself from your competition and be provided an opportunity to discuss further.