Archive for the ‘Marketing Strategies’ Category

People looking for professional services and many types of goods want to do business with local providers. Following are some ways to give your online marketing a strong local presence:

SEO Tune-Up: Do a search engine optimization (SEO) tune-up. Be sure your website is optimized with plenty of local and regional references. If you are able to dominate the search engine rankings for local niche keywords, local people will find your website whenever they search online.

Use Google Places: If you are not on Google Places, you are missing out on one of the best online advertising options available.

Online Directories: Submit an article to an online directory. Article Marketer is a service that submits articles to various article directories, putting your article on steroids and boosting your Google rankings for local niche keywords.

Email Marketing: Reach out regularly to your existing customers with special local promotions, offers and tips. It’s still much easier to sell to existing customers than to acquire new ones.

Launch a Local E-Zine: Publishing increases your name recognition and boosts your credibility. Publishing online delivers all the advantages of print communication minus the cost of materials and distribution.

Write a Blog: A blog is a great way to inform, educate, opine and, at the same time, promote your goods and services. Blog about topics that will interest your customers and position you as an authority. Be sure to sprinkle local niche keywords liberally throughout your blogs.

As with any marketing technique, it’s important that your online messages be consistent and congruent with one another and with your overall brand strategy.

Imagine having a prime business address in London to use on your company stationery, business cards and website. Or think of having your calls and messages handled to your exact instructions 24/7 in a dozen or more languages. Read the rest of this entry »

Today, I am going to reveal one of the most successful marketing strategies out there and how you can use this secret strategy in your business right now!

This is not a new strategy; in fact, it has been around for years and is used by all of the top marketers in every industry and has also been proven to add thousands of dollars to the bottom line. Read the rest of this entry »

Today, I am going to reveal one of the most successful marketing strategies out there and how you can use this secret strategy in your business right now!

This is not a new strategy; in fact, it has been around for years and is used by all of the top marketers in every industry and has also been proven to add thousands of dollars to the bottom line. Read the rest of this entry »

As business owners, understanding marketing and its role in growing your business is critical to your success.  Especially if you are looking to build a business that continues to grow well into the future. Although there are thousands of marketing tactics, strategies and ideas, if you do not master the basics those will never work.  There are three core building blocks to any marketing plan that is essential when you get started marketing you business:

• Market:

The first rule in marketing is “Know thy customer” so it is critical that you know your market and understand your customer.  The key to success here is to niche your market and be selective about who you choose to work with.  For example, instead of saying small business owners, try CPAs or service professionals or Women CPAs.  As you can see, by identifying a niche, you are able to focus your time and energy on marketing to that segment of the market vs. the entire small business community which is entirely too broad.  This is where many business owners fail simply because they do not do their research and do not isolate a defined group that they can focus all of their energy, resources and money towards.

• Message:

The next step is to identify the exact message you want to send out to your market.  If you have done your research you know your customer and their wants and needs and can create a message that resonates with your customers.  You have unique position and value that you bring to your customer and the goal is to define that value into a marketing message.  But beware, the common “here is who are and this is what we do” message does not work.  Really focus on the value you bring and the benefit that your customer gets from working with you.

• Media:

The last step is to deliver your message to your market.  This could be in any form of advertising:  Print media, TV, radio, coupons and much more.   They goal is to be strategic about the media you choose and to select more than one.  In a time where email marketing is at an all time high, it may be a good time to focus on direct mail to stand out.  Although it may appear more expensive, if you get more response and have a better return on your investment, it is the better choice.  Many business owners fail to invest in their marketing and their message gets lost in a sea of other messages.  You have less than 3 seconds to capture the attention of potential customers so use powerful headlines and compelling offers to attract your customers to read on and to take action.