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	<title>BLAST Marketing * Dream It, Build It, Share It &#187; Marketing Plan Development</title>
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	<description>Small Business Owners, Entrepreneurs and Marketers Wanting The Life of Their Dreams</description>
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		<title>Marketing 101 &#8211; The Basics</title>
		<link>http://kelliedandrea.com/blog/2010/10/12/marketing-101-the-basics/</link>
		<comments>http://kelliedandrea.com/blog/2010/10/12/marketing-101-the-basics/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 17:41:48 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Marketing Messages]]></category>
		<category><![CDATA[Marketing Plan Development]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1330</guid>
		<description><![CDATA[As business owners, understanding marketing and its role in growing your business is critical to your success.  Especially if you are looking to build a business that continues to grow well into the future. Although there are thousands of marketing tactics, strategies and ideas, if you do not master the basics those will never work.  [...]]]></description>
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		<title>The Golden Rule of Business – Know Thy Customer</title>
		<link>http://kelliedandrea.com/blog/2010/03/10/the-golden-rule-of-business-%e2%80%93-know-thy-customer/</link>
		<comments>http://kelliedandrea.com/blog/2010/03/10/the-golden-rule-of-business-%e2%80%93-know-thy-customer/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:16:14 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Marketing Plan Development]]></category>
		<category><![CDATA[ideal buyer]]></category>
		<category><![CDATA[ideal customer]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Target Market]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=782</guid>
		<description><![CDATA[In today’s competitive environment, finding and keeping clients is getting tougher and more costlier to do so it is really important to really get into the minds of your customers and to understand what makes them tick. Knowing your customer intimately is the first step to easy sales.
Until you know (1) who your customers are, [...]]]></description>
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		<title>Do I Need a Business Plan?</title>
		<link>http://kelliedandrea.com/blog/2010/02/15/do-i-need-a-business-plan/</link>
		<comments>http://kelliedandrea.com/blog/2010/02/15/do-i-need-a-business-plan/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 14:57:14 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Marketing Plan Development]]></category>

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		<description><![CDATA[By Palo Alto Software, Inc.
Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a venture capitalist, you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning.
If you are approaching a [...]]]></description>
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		<title>5 Steps to a Powerful Competitive Analysis</title>
		<link>http://kelliedandrea.com/blog/2010/02/01/5-steps-to-a-powerful-competitive-analysis/</link>
		<comments>http://kelliedandrea.com/blog/2010/02/01/5-steps-to-a-powerful-competitive-analysis/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:06:22 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Competitive Analysis]]></category>
		<category><![CDATA[Marketing Plan Development]]></category>
		<category><![CDATA[Business Plans]]></category>

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		<description><![CDATA[Every business owner should have a complete understanding of the competitive landscape in their market. Competition is defined as any business that provides a similar service or product in the same market, region and industry. A strategic business owner not only knows who his competition is but also understands the best way to position himself [...]]]></description>
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