Archive for the ‘Marketing Messages’ Category

Today, I am going to reveal one of the most successful marketing strategies out there and how you can use this secret strategy in your business right now!

This is not a new strategy; in fact, it has been around for years and is used by all of the top marketers in every industry and has also been proven to add thousands of dollars to the bottom line. Read the rest of this entry »

Today, I am going to reveal one of the most successful marketing strategies out there and how you can use this secret strategy in your business right now!

This is not a new strategy; in fact, it has been around for years and is used by all of the top marketers in every industry and has also been proven to add thousands of dollars to the bottom line. Read the rest of this entry »

As business owners, understanding marketing and its role in growing your business is critical to your success.  Especially if you are looking to build a business that continues to grow well into the future. Although there are thousands of marketing tactics, strategies and ideas, if you do not master the basics those will never work.  There are three core building blocks to any marketing plan that is essential when you get started marketing you business:

• Market:

The first rule in marketing is “Know thy customer” so it is critical that you know your market and understand your customer.  The key to success here is to niche your market and be selective about who you choose to work with.  For example, instead of saying small business owners, try CPAs or service professionals or Women CPAs.  As you can see, by identifying a niche, you are able to focus your time and energy on marketing to that segment of the market vs. the entire small business community which is entirely too broad.  This is where many business owners fail simply because they do not do their research and do not isolate a defined group that they can focus all of their energy, resources and money towards.

• Message:

The next step is to identify the exact message you want to send out to your market.  If you have done your research you know your customer and their wants and needs and can create a message that resonates with your customers.  You have unique position and value that you bring to your customer and the goal is to define that value into a marketing message.  But beware, the common “here is who are and this is what we do” message does not work.  Really focus on the value you bring and the benefit that your customer gets from working with you.

• Media:

The last step is to deliver your message to your market.  This could be in any form of advertising:  Print media, TV, radio, coupons and much more.   They goal is to be strategic about the media you choose and to select more than one.  In a time where email marketing is at an all time high, it may be a good time to focus on direct mail to stand out.  Although it may appear more expensive, if you get more response and have a better return on your investment, it is the better choice.  Many business owners fail to invest in their marketing and their message gets lost in a sea of other messages.  You have less than 3 seconds to capture the attention of potential customers so use powerful headlines and compelling offers to attract your customers to read on and to take action.

In marketing, you have less than 8 seconds to grab the attention of your audience to compel them to continue on to read the rest of your copy.  That is all the time you have to jolt the brain and connect with your reader to make them interested in what you are selling so it is important that your words scream out the right message right away. 

1.       Relate a Problem

Most consumers are in search for information and often have a problem they are trying to solve.  When you understand your target market, you will be able to build copy around a pain your readers are facing and relating a problem or a pain will instantly connect you with your reader.  This shows that you know them and have a clear understanding of their wants and needs.  This will make them more willing to want to learn more about what you are offering.

2.      Present a Solution

Now that you have described the problem, offer them a solution.  If you provide a way to solve your audience’s problem, you will create a compelling reason to buy your product.  The best way to present your solution is to create a visual image in the minds of your readers. Be descriptive and be clear and allow them to draw a picture in their minds.

3.      Benefits Sell, Features Tell

People will most likely never buy what they need but will most likely buy what they want, even if they don’t need it.  People are not interested in what your product is as much as they are interested in what your product will do for them or make them feel.  People are tuned into their own radio station WIIFM (What’s in it for me) so be sure to focus on the benefits and answer the question “what’s in it for me”

4.      Speak in your Customers Voice

Write as though you are speaking directly to your customer and speak in a voice that they can relate to.  Learn the words and phrases they use so they think you are their best friend.  When you know your customer and understand what makes them tick, you are more likely to demonstrate that you are part of their community and understand their needs.  This will help you create trust between you and your readers.

5.      Make your headlines POP

Out of all the words on your ad or in your sales copy, your headline is the most important of them all so you want to make sure that you really make them stand out.  Your headline is the first thing people see and will need to capture their attention.