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	<title>BLAST Marketing * Dream It, Build It, Share It &#187; Loyalty</title>
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	<link>http://kelliedandrea.com/blog</link>
	<description>Small Business Owners, Entrepreneurs and Marketers Wanting The Life of Their Dreams</description>
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		<title>Smart Ways to Keep Your Staff on Track</title>
		<link>http://kelliedandrea.com/blog/2011/07/17/smart-ways-to-keep-your-staff-on-track/</link>
		<comments>http://kelliedandrea.com/blog/2011/07/17/smart-ways-to-keep-your-staff-on-track/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 18:06:37 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Team Brand Building]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1775</guid>
		<description><![CDATA[What gets measured, gets done &#8211; or so the saying goes. By measuring certain specific outcomes, an organization communicates and reinforces its performance objectives and business priorities.
However, sometimes there is a disconnect between what gets measured and managed and the organization&#8217;s overall strategic goals. This occurs when employees&#8217; performance goals are not aligned with the [...]]]></description>
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		<title>Could Your Business Have a Loyalty Program?</title>
		<link>http://kelliedandrea.com/blog/2011/07/06/could-your-business-have-a-loyalty-program/</link>
		<comments>http://kelliedandrea.com/blog/2011/07/06/could-your-business-have-a-loyalty-program/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 14:10:48 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Loyalty]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1782</guid>
		<description><![CDATA[If your small business doesn&#8217;t have a loyalty program or rewards system, perhaps you should consider the fact that it costs five times as much to attract a new customer as it does to get a current one to come back and do business with you again.
According to recent marketing research, almost 80% of people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does Your “Thank You” Page Reinforce Your Brand?</title>
		<link>http://kelliedandrea.com/blog/2009/12/30/does-your-%e2%80%9cthank-you%e2%80%9d-page-reinforce-your-brand/</link>
		<comments>http://kelliedandrea.com/blog/2009/12/30/does-your-%e2%80%9cthank-you%e2%80%9d-page-reinforce-your-brand/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 21:19:21 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Thank you page]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=514</guid>
		<description><![CDATA[Through a brand promise, a company commits to its customer a certain experience each and every time the customer interacts with that business.  When a customer enters a bricks and mortar store and makes a purchase the experience is complete when the sales associate remembers to say “thank you, please come again” so shouldn’t the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Integrity: The Most Misunderstood Word!”</title>
		<link>http://kelliedandrea.com/blog/2009/11/20/integrity-the-most-misunderstood-word%e2%80%9d/</link>
		<comments>http://kelliedandrea.com/blog/2009/11/20/integrity-the-most-misunderstood-word%e2%80%9d/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 16:10:58 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Kellie D'Andrea]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Self Publish]]></category>
		<category><![CDATA[Starting Your Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=411</guid>
		<description><![CDATA[The word “integrity” is the most overused and misunderstood word in business. Many claim to have the upmost highest level of integrity when it comes to serving their customers, respecting their service partners and treatment of their employees but very few really know what the word means. By definition, integrity means “a steadfast adherence to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>“Give ‘em the Pickle&#8221;</title>
		<link>http://kelliedandrea.com/blog/2009/06/17/%e2%80%9cgive-%e2%80%98em-the-pickle/</link>
		<comments>http://kelliedandrea.com/blog/2009/06/17/%e2%80%9cgive-%e2%80%98em-the-pickle/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 13:20:48 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Starting Your Business]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Farrell's]]></category>
		<category><![CDATA[Pickle]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=31</guid>
		<description><![CDATA[Pickles are those special extra things you do to make people happy.  It’s a special phone call you make to your customer or a handwritten thank you note that you include with every order. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>&#8220;Building Customer Loyalty Through Brand Equity&#8221;</title>
		<link>http://kelliedandrea.com/blog/2009/06/05/building-customer-loyalty-through-brand-equity/</link>
		<comments>http://kelliedandrea.com/blog/2009/06/05/building-customer-loyalty-through-brand-equity/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 12:52:27 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=15</guid>
		<description><![CDATA[What emotion do your customers experience when they interact with your company? ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;Navigating the Changing Winds: 6 Master Strategies to Build Customer Loyalty&#8221;</title>
		<link>http://kelliedandrea.com/blog/2009/06/05/navigating-the-changing-winds-6-master-strategies-to-build-customer-loyalty/</link>
		<comments>http://kelliedandrea.com/blog/2009/06/05/navigating-the-changing-winds-6-master-strategies-to-build-customer-loyalty/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 12:47:59 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=12</guid>
		<description><![CDATA[The winds – “they are a changing my friend”…. The current state of the economy, a new President, failing financial systems, fluctuating prices and high unemployment have caused many of us to pause and evaluate opportunities to reduce expenses and to optimize our performance. ]]></description>
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		<slash:comments>1</slash:comments>
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