Archive for the ‘List Building’ Category

_{Wow!  Another great Marketing Monday.} 

_{My inbox is filled with complements like “Wow, That was one of the best classes by far” or , “Great Class”.  I am so happy to see every one’s interest in building a massive list.   During our class tonight, I taught you 5 critical strategies to building a massive list and explained that each strategy is intended to be used together… don’t select one or a few, you must use them all to have success in list building.}

_{Here are the 5 strategies:}

_{1.  You need to have an opt in box or lead capture page where you can capture the names and email addresses of the visitors you attract to your website.  In addition to your opt in, you need to also have the names you collect lead into an email service provider such as AWeber, Constant Contact, Mail Chimp and1shoppingcart to name a few.} 

_{2.  The next strategy is to offer your visitors a free gift or an ethical bribe.  This could be in the form of an Ebook, an audio recording, top tips, templates, forms or video.  The goal is find something that you are passionate about and can produce easily.  It does not have to be perfect, but it does have to be your best stuff!  People like to sample before they buy so be sure to strut your stuff and give your best material away for free.}

_{3.  Then offer ongoing free content in one form or another.  I got my start as the Ezine Mentor and offered my visitors free content such as articles, tips and resources via my newsletter.  As my business evolved, I began offering free white papers, special reports and free teleclasses – Marketing Mondays as an example.  Each Monday, I offer free marketing lessons to business owners who want to learn a new marketing topic in the same time it takes to drive home from work.}

_{4.  Next step is to drive visitors to your website using a variety of different methods.}

     _{a.  PPC – I like Facebook ads and LinkedIn ads as great examples}

     _{b.  Article Marketing is another great way and one of my favorite traffic generators.}

     _{c.  Social Media such as Facebook, Twitter and LinkedIn.}

     _{d.  Joint Ventures and Affiliate Partners}

     _{e.  Media coverage and expert positioning.}

_{5.  On going communication.  Once you have built your list, it is critical to develop an ongoing communication strategy.  It does not make sense to build your list and not communicate with them, so you need to develop a strategy to bring continuous value to your readership.  I recommend a 3 to 1 ratio – 3 parts valuable content and 1 part promotion}

When: April 26th

Time: 6:00 pm Eastern Standard, 5:00 pm Central, 4:00 pm Mountain, 3:00 pm Pacific

There is so much talk about list building these days, especially in the world of online marketing. Marketers teach about the importance of building your list and tell you how integral it is to your marketing, but don’t show you the exact formula you need to put together a winning list building strategy.

Every marketer knows that success on-line or off-line starts with building a list. Your list will provide you the ability to build a relationship with the people on your list so you can continue to communicate with them, educate them and make them offers for your products or services.

Register here: http://kelliedandrea.com/blog/marketing-mondays/

Join me for another fantastic Marketing Monday and learn:
•5 Related Strategies that are a MUST for list building success
•Low Cost tactics and strategies to build your list
•Keeping your customers engaged and loyal

If you are a business owner, coach or author and looking to create a presence on line, begin using email marketing or want to grow your business and sell your products on line, you want to be on this call.

Register here: http://kelliedandrea.com/blog/marketing-mondays/

In today’s competitive world, one of the easiest, creative and most proven methods to attract more clients to your business is to be recognized as an authority or as an expert in your industry. There are easy marketing techniques that utilize the right balance of educational information and self promotion to elevate you to expert status. Read the rest of this entry »

Nothing is more important than knowing your target market.  By knowing your target market you are able to drill down and offer solutions specific for their demands.  The more you can drill down and create a niche, the more successful your marketing messages.  For example, if you say your target market is women, you are not drilling down specifically enough, but if you say my target market is women who operate a small business out of their home, you are more targeted.  You can even go down one layer further – women who operate a small coaching business out of their home.  The more specific you can get, the better.

Knowing your target market allows you to have a laser focus on your customer and provides you an opportunity to sell directly to them rather than to large groups.  Imagine searching for one exact fish in a very large pond and all you have is one “hook” to reel that fish in.  Now next to your hook are thousands of other hooks that your competition has casted into the same pond.   If you don’t know what will make that one fish bite on your hook, you will be landing your fish by luck rather than by skill.  Most certainly over a longer period of time.  Being able to develop your marketing “hook”, specific to your fish will require you to know exactly who you customer  or fish is and entice them to buy from you.

In today’s economy and competitive environment successful businesses are reaping the benefits of one of the oldest strategies – partnering.  On line marketers have been using this strategy for years to catapult their sales to unbelievable heights and now, Joint Ventures are making a comeback in the bricks and mortar world of business.

A joint venture is when two or more businesses, individuals or projects come together to co-market an opportunity, project or product to each other’s client list and new prospects. It allows you to leverage the relationships and goodwill already established by your partner to the benefit of both parties. So in layman terms, a joint venture is when you join forces with another business to make some money!

With joint ventures, you want to identify people who are selling into your target market with a non competitive product or service but who are working deals with the same individuals who make the decisions on your products or services. Develop a proposal that is mutually beneficial for both parties and a marketing strategy and hit the road with your co-branded offer.

Did you ever hear the old saying “you are only as good as the people you know”. This holds true for forming successful joint venture partnerships. People want to surround themselves with successful, positive and magnetic people and businesses with a strong brand so it is critical to align with a business with comparable values and goals.

Although this is one of the quickest ways to enhance your market presence and boost your profits, there are many other benefits to forming a partnership with another business in your space.

Benefit # 1: New Client Acquisition
Joint ventures are a great way to acquire new leads and new clients at no additional cost. By having new subscribers, you are able to continuing building a relationship with these people and even if they don’t buy from you right away, chances are they will eventually. Not a bad way to build a prospecting list without incurring any fees. Some new online marketers may benefit greatly from giving away all profits from their first joint venture just to build their list for future opportunities.

Benefit # 2: Enhanced Credibility
You gain instant rockstar status and enhanced credibility. One of the keys to an effective partnership is selecting the right partner. If you joint venture partner is reputable, trustworthy and has already established a great following, their followers will trust you based upon that recommendation. This is why your “list” is sacred. Do not partner with just anyone, make sure you select someone who is worthy of your list and make sure that you are worthy of theirs.

Benefit #3: Increase Breadth of Services
Joint ventures are a great way to offer your clients and prospects additional products. By jointly co-branding a product, you and your partner are able to bring new solutions to your current client list increasing your breadth of services you offer. The more solutions you can bring to your customers, the more valuable you are to your customers.

Benefit #4: Improved Conversion Rate
You will enhance your conversion rate. One of the goals when you get your list is to convert those prospects into buying customers. With a joint venture partner, you will increase your conversion rate. Your joint venture partner will be endorsing you and your product and by that testimony alone, will convert more of their leads into sales in their own list. Since they already have an established relationship, their subscribers trust their endorsements and you can leverage that trust by offering a high quality product that will benefit the joint venture partner’s subscriber list.