Archive for the ‘Ezine’ Category

The beauty in publishing newsletters is in the repeat. Be sure to create a consistent compaign and frequency to your newsletter publishing.  Your customers, subscribers and partners will become to rely upon it so BLAST Tip # 3 – Send out your newsletter more than once.  It doesn’t matter if you have a printed newsletter or an online newsletter, providing valuable content to your subscibers will pay off in the long run.  Some additional tips are to be consistent on the day and time your readers will recieve thier newsletter.  Consistency is key in marketing.  If you are not getting the open or response rate you desire, try testing different headlines, sending out on different days and at different times.  Which ever test has the best results.  Use that format and delivery method on-going.  Good Luck!

Most people believe that writing requires skill and is an art.  I believe this to be true when you are creating works of art such as novels, ebooks and whitepapers but when it comes to email promotions; I believe writing is a science.  By following a simple formula, anyone can create successful email promotions. Read the rest of this entry »

In today’s competitive world, one of the easiest, creative and most proven methods to attract more clients to your business is to be recognized as an authority or as an expert in your industry. There are easy marketing techniques that utilize the right balance of educational information and self promotion to elevate you to expert status. Read the rest of this entry »

Wow! I can hardly believe how many people have signed up for my FREE webinar “8 Ways Your Ezine can Make You Money!” On Thursday, September 10th, at 5 pm EDT/2 pm PDT (I guess you want to learn the Ezine Mentor’s secrets behind using an Ezine to position your business to make more money!,) bdi89ur3gk Read the rest of this entry »

One of the strongest marketing tools you have is your customers so why not use them to help get your message out and help build your business.  A strong testimonial will allow you to instantaneously enhance your credibility, differentiate yourself and improve your close rate.

A testimony is a written or verbal statement about a customer experience that person has had by working with you or your product.  To really be impactful they must be prepared in a way that prospective customers can relate to.   Buyers make decisions based upon an emotional connection and being able to identify with someone’s situation and desire for the same result, will improve your conversion rate significantly.  A well prepared client testimonial can make the difference between a successful sale and lost opportunity.

A successful testimonial should consist of the following attributes:

• Situation analysis   - what were the challenges being faced and what brought them to the need to seek out a solution?

• Solution – what was the solution they decided on and why?  What was different about what you were offering compared to your competitors?

• Outcome – What was the result or outcome?  The more specific this statement can be, the more impactful the testimonial.

Very often you will see testimonials that consists of intangible statements “Company ABC was a pleasure to work with” or “Company ABC has great service delivery”.  These types of statements may be nice to hear but are not effective in the process.  The strongest testimonials include the three statements above, for example:

“I have been struggling with a way to reduce my advertising spending for years and bought the “Build a Better Ezine System” and have reduced my spending by 50%”

See how much more impactful example 2 is compared to the “feel good” testimonial.

Testimonials can be found in a number of different forms:

• Statements on website, sales pages and landing pages.
• Whitepapers
• Case studies
• Letters of recommendations
• Verbal recommendations
• Video testimonials

No matter what the form, if the structure includes the three elements above, you testimonial will be successful in enhancing your credibility, setting yourself apart from your competition and increasing your conversion rate.

©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?

You can, just include this complete blurb with it: Kellie D’Andrea is the creator of the “Build a Better Ezine System” and publishes “The Marketing Edge” a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Interesting in starting a business, grab FREE 5 part mini course offered at www.kelliedandrea.com.