Archive for the ‘Ezine’ Category

On entrepreneur.com, there is an article on Raising Cash from Customers to Fund Growth that I was reading and I have to say… I love the idea!

I am all about thinking out of the box and finding creative ways to solve your challenges.  You will often hear me say “don’t be limited by your limited resources” Read the rest of this entry »

Sending automated messages and follow up promotions to you customers will generate extra income for your business without generating a ton of expense and using a ton of time.  When done correctly, a strong autoresponder campaign can generate additional revenues of up to 30% and is a critical system that every business owner should consider. Read the rest of this entry »

As the business world moves more on-line and email marketing becomes the norm in business, understanding your email metrics can be confusing but is also necessary in determining if your email campaigns are effective. Most email service providers (Constant contact, Aweber and Icontact) provide you with statistics that allow you to track the performance of your digital marketing. There are four measurements that allow you to gain a solid understanding of the effectiveness of your campaigns, they are: Read the rest of this entry »

Guest Author: LisaMarie Dias

E-newsletters are an easy and affordable way to get your message online and into your client’s inbox. They allow you to target your message and stay on your client’s radar. They are environmentally friendly and easily modified and monitored. They are, quite possibly, the best thing since sliced bread! But they do require some planning and a modicum of ongoing maintenance to succeed and this is where most people drop the ball. Read the rest of this entry »

In the world of marketing, you have less than 3 seconds to grab the attention of the reader for them to take the next step towards your product.  The same holds true in article marketing.  A great headline can lead to sales success and a poor headline can lead to failure, therefore your headline is a critical. Read the rest of this entry »