Archive for the ‘Customers’ Category

Turning prospects in to customers is a big challenge many business owners face especially when they are not skilled in the selling process. But having customers is necessary to grow your business so here are 7 simple secrets to turning prospects into customers. Read the rest of this entry »

As business owners, we get into business with the best of intentions and a passion for what we want to do to earn a living and then we are faced with the reality that we must have sales in order to ring our registers and put food on our tables. And that requires us to sell. Ugg! That ugly word, selling. Read the rest of this entry »

In today’s economy, one of the best ways we can recession proof our business is to retain our current clients. As our economy continues to fluctuate, controlling expenses and optimizing service levels from partners and vendors is going to become the focus for all of our customers. We all must be sensitive to these “changing winds” and enhance the experience of our customers each time we interact with them.

We must go back to the basics of serving our customers and take the actions tha Read the rest of this entry »

According to Bill Glazer, of GKIC the number one mistake businesses make is that they assume everyone knows their business and knows them when the reality is, if you are not consistently in front of your customers and prospects – they won’t remember who you are or what you do! In today’s environment, competition is fierce and you want to deploy new strategies that will help you survive and thrive in this recession and beyond.

Here are Bill’s 7 strategies to move your business forward in these tough times and in future years. Give some of these a try and watch your business soar:

1. Sell to Someone Different
Expand your boundaries to sell to a new market. With the internet, it is easy to take your local business global. For example, a retailer can put a catalogue of their merchandise on line and now sell it globally. Look for other niches and choice multiple niches that offer you a quick way to more money.

2. Sell Differently
The industry has changed so change the way you are selling. In a recession, people are looking for it to be “okay” to spend money so figure out a way to make it okay. For example, an exclusive travel company in the past would never offer “try before you buy” packages because it wasn’t their business model. Now they do and because they made it okay to buy – their customers continue to purchase from them.

3. Sell Something Different
Take a look at your resources and see if there is something you can add to your product or service line. For example, can you create special packages, training classes or group tours? For example, a local restaurant now offers customer day trips and wine schools to add to their product line.

4. Create More Value
In a recession, it is more important than ever to create additional value for your customers. What can you add to your offering that would bring additional value to your customers? For example, I usually block out xx of days for my coaching clients and to add value, I have increased the number of days available to them. I also make myself available for quick chats and email question – all included in my normal fees.

5. Strategic Status
Be the expert, the authority, the specialist and the must have advisor to your customers. People want to work with the best and want to be associated with the best so maintain your positioning in your field and be at the top of your game. Integrity goes a long way in a recession and your customers will remember.

6. Association
Napoleon Hill introduced us to mastermind groups in his book “Think and Grow Rich”. The basic concept is that you are only as good as the people you know. You want to associate with those who will propel you forward, not hold you back. Take a look at your groups, vendors, employees and friends and decide who you should associate with in business, who will challenge you to grow.

7. Use Direct Response Marketing Systems
Direct marketing allows you to reach to your customers in a variety of different ways. Being outrageous is a proven technique that Bill teaches and his concept is on the premise that if doesn’t matter how much advertising and direct mail you do if it doesn’t get opened and read, it is worthless. People like outrageous because they are bored, overwhelmed, like to be amused and respond to something different. For example, In Bill Glazer’s book “Outrageous” – he talks about a postcard he sent out with a picture of him on a donkey with the headline “Who do you think is the biggest ass?

For additional examples, check out Bill’s book here and if you are interested in exploring these themes in your own business with a proven business coach, contact me at info@kelliedandrea.com.

1. Tell me about yourself and your background?

My name is Terri Stanganelli. I grew up in upstate New York with my Mom and three younger sisters.  If you’ve lived in Florida for more than 20 years you’re considered a native. That would be me.  I enjoy Sundays at the beaches and sunshine all year long with my husband Tony and our 9 yr old son, Patrick.  My background is in the hotel industry.. I’ve held various hotel administrative positions in catering, food and beverage and  accounting. I currently provide services to a large independent hotel company where I’m involved in insurance and telecommunications management.

1. Tell me about your business?

Simply, with Send Out Cards we have a SYSTEM which stands for “Save Yourself Significant Time Energy and Money”.  Our system allows you to send a REAL card in a REAL envelope to someone you care about in less than 60 seconds.

You log on to your system, pick a card, create your message in your own handwriting, add a photo or gift if you like and click the SEND button. We print it, stuff it, stamp it and take it to the post office for you.  Send 1 or 500 cards.  With our birthday and anniversary reminder, you’ll never forget a special occasion again.  How about those holiday cards with photos of the family?  Tell your annual story and share it nationwide.

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