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	<title>BLAST Marketing * Dream It, Build It, Share It &#187; Customer Experience</title>
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	<link>http://kelliedandrea.com/blog</link>
	<description>Small Business Owners, Entrepreneurs and Marketers Wanting The Life of Their Dreams</description>
	<lastBuildDate>Mon, 30 Apr 2012 11:18:42 +0000</lastBuildDate>
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		<title>Use KPI’s to Drive Performance through the Organization</title>
		<link>http://kelliedandrea.com/blog/2011/10/06/use-kpi%e2%80%99s-to-drive-performance-through-the-organization/</link>
		<comments>http://kelliedandrea.com/blog/2011/10/06/use-kpi%e2%80%99s-to-drive-performance-through-the-organization/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 17:17:20 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Business Plans]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Employee Training]]></category>
		<category><![CDATA[KPI]]></category>
		<category><![CDATA[performance indicators]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1839</guid>
		<description><![CDATA[Key Performance Indicators (KPIs) are success metrics that help a business define and measure progress towards its established goals.   They are quantifiable measurements that the leadership team defines as the critical items that will move the organization forward and highlight areas that are not performing.
As quantifiable measurements, KPIs must focus on true numbers as a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Actions That Show Your Customers the Love</title>
		<link>http://kelliedandrea.com/blog/2011/10/04/3-actions-that-show-your-customers-the-love/</link>
		<comments>http://kelliedandrea.com/blog/2011/10/04/3-actions-that-show-your-customers-the-love/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 17:02:42 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1836</guid>
		<description><![CDATA[When is the last time you reached out to your customers to show them the love?  Too often, we get so consumed with the day to day; we forget to build simple customer appreciation into our marketing.  We forget to tell the customer that we are here to serve, we thank you for your business [...]]]></description>
		<wfw:commentRss>http://kelliedandrea.com/blog/2011/10/04/3-actions-that-show-your-customers-the-love/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Use Customer Service Week to Create New Sevice Standards</title>
		<link>http://kelliedandrea.com/blog/2011/10/02/use-customer-service-week-to-create-new-sevice-standards/</link>
		<comments>http://kelliedandrea.com/blog/2011/10/02/use-customer-service-week-to-create-new-sevice-standards/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 21:00:27 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[Customers]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1833</guid>
		<description><![CDATA[Tomorrow starts Customer Service Week (Oct 3 – 9) – “Officially it ends the 7th, but with technology and 24/7 businesses… you should celebrate all week.
Accelerating your business is about creating standards and holding your people accountable for achieving those standards… it’s about evolving your business to the next level and now is the perfect [...]]]></description>
		<wfw:commentRss>http://kelliedandrea.com/blog/2011/10/02/use-customer-service-week-to-create-new-sevice-standards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Could Your Business Have a Loyalty Program?</title>
		<link>http://kelliedandrea.com/blog/2011/07/06/could-your-business-have-a-loyalty-program/</link>
		<comments>http://kelliedandrea.com/blog/2011/07/06/could-your-business-have-a-loyalty-program/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 14:10:48 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Loyalty]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1782</guid>
		<description><![CDATA[If your small business doesn&#8217;t have a loyalty program or rewards system, perhaps you should consider the fact that it costs five times as much to attract a new customer as it does to get a current one to come back and do business with you again.
According to recent marketing research, almost 80% of people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Makes Your Customer&#8217;s Experience Special?</title>
		<link>http://kelliedandrea.com/blog/2010/09/18/what-makes-your-customers-experience-special/</link>
		<comments>http://kelliedandrea.com/blog/2010/09/18/what-makes-your-customers-experience-special/#comments</comments>
		<pubDate>Sat, 18 Sep 2010 16:23:09 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1316</guid>
		<description><![CDATA[So many business owners believe that they offer the best customer experience possible.  In my research I am finding that some are absolutely correct with a complete focus on the customer and the creation of a memorable experience.  But on the other hand, some are so far removed from the customer that I don&#8217;t think they [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are Your Really Bringing Value to Your Customers?</title>
		<link>http://kelliedandrea.com/blog/2010/09/01/are-your-really-bringing-value-to-your-customers/</link>
		<comments>http://kelliedandrea.com/blog/2010/09/01/are-your-really-bringing-value-to-your-customers/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:17:17 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1288</guid>
		<description><![CDATA[I am often asked how do you define value to your customers and I often come back to the same answer.  Show them the true economic value you are bringing to the table&#8230; show them the numbers or with my best Tom Cruise impression, &#8220;Show them the money&#8221;.   
What is the definition of Value?
When the [...]]]></description>
		<wfw:commentRss>http://kelliedandrea.com/blog/2010/09/01/are-your-really-bringing-value-to-your-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Ways to Retain Your Customers</title>
		<link>http://kelliedandrea.com/blog/2010/08/26/three-ways-to-retain-your-customers/</link>
		<comments>http://kelliedandrea.com/blog/2010/08/26/three-ways-to-retain-your-customers/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 21:52:49 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1264</guid>
		<description><![CDATA[In a challenging economy, holding on to your current customers is the #1 business growth strategy you can use.  It is a proven fact that it cost more to convert new customers than it is to retain your current customers so use these three tips to hold on to your piece of the customer pie.
Remember [...]]]></description>
		<wfw:commentRss>http://kelliedandrea.com/blog/2010/08/26/three-ways-to-retain-your-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get New Customers by Giving it Away</title>
		<link>http://kelliedandrea.com/blog/2010/06/01/get-new-customers-by-giving-it-away/</link>
		<comments>http://kelliedandrea.com/blog/2010/06/01/get-new-customers-by-giving-it-away/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 19:36:55 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customers]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1110</guid>
		<description><![CDATA[In today’s day and age, obtaining a customer’s trust is one of the biggest acquisitions any business can hope to obtain but we often let our marketing fluff get in the way of making a true connection that leads to a purchase since most of our customers are bombarded with marketing messages every day, our [...]]]></description>
		<wfw:commentRss>http://kelliedandrea.com/blog/2010/06/01/get-new-customers-by-giving-it-away/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Important Things to Ask Your Customers</title>
		<link>http://kelliedandrea.com/blog/2010/05/31/5-important-things-to-ask-your-customers/</link>
		<comments>http://kelliedandrea.com/blog/2010/05/31/5-important-things-to-ask-your-customers/#comments</comments>
		<pubDate>Mon, 31 May 2010 22:36:00 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customers]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=1108</guid>
		<description><![CDATA[Too often the difference between your business moving at the speed of molasses versus the speed of light is failing to ask your customers certain questions that will make a big difference in your business. Here are 5 important things all business owners should ask their customers.
1. Ask for the Business
The number one mistake most [...]]]></description>
		<wfw:commentRss>http://kelliedandrea.com/blog/2010/05/31/5-important-things-to-ask-your-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Selling from the Heart and not the Head</title>
		<link>http://kelliedandrea.com/blog/2010/02/12/%e2%80%9cselling-from-the-heart-and-not-the-head%e2%80%9d/</link>
		<comments>http://kelliedandrea.com/blog/2010/02/12/%e2%80%9cselling-from-the-heart-and-not-the-head%e2%80%9d/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 23:26:41 +0000</pubDate>
		<dc:creator>Kellie D'Andrea</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Kellie D'Andrea]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://kelliedandrea.com/blog/?p=687</guid>
		<description><![CDATA[As business owners, we get into business with the best of intentions and a passion for what we want to do to earn a living and then we are faced with the reality that we must have sales in order to ring our registers and put food on our tables. And that requires us to [...]]]></description>
		<wfw:commentRss>http://kelliedandrea.com/blog/2010/02/12/%e2%80%9cselling-from-the-heart-and-not-the-head%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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