Archive for the ‘Branding’ Category

Turning prospects in to customers is a big challenge many business owners face especially when they are not skilled in the selling process. But having customers is necessary to grow your business so here are 7 simple secrets to turning prospects into customers. Read the rest of this entry »

Working from home is a dream come true for most.  Thoughts of simpler times and easier work – life balance, conference calls in your pajamas and uninterrupted focus on your work.  Well, think again.  Before you know it the lines between work and life begin to get blurred as you start to be pulled in multiple directions and are faced with choices such as “should I put in a load of laundry before I start this proposal”, or “Should I plan dinner before inputting my business expenses”.  These are real world examples of what happens in home based businesses and before you know it, there are unforeseen distractions, lack of balanced time and sometimes, a lost identity since many relate who they are with want they do.  But don’t give up just yet; her e are 10 tips to keep you on track and to be more productive in your home business. Read the rest of this entry »

A brand is created using a variety of different marketing messages, images and touch points to create an emotional connection and an impression in the minds of your customers. When companies have successfully connected with their customers and live and breathe every moment in support of that connection, is when a brand is created. – an emotional element connected to your company, its people, its process and all of its points in between that support that emotional connection. Here are 7 steps to creating a powerful brand.

 Step 1:  Assess your surroundings, market and audience

If branding is about making an emotional connection with your customers, the first step in branding begins with understanding your market and your customers. Read the rest of this entry »

As business owners, we get into business with the best of intentions and a passion for what we want to do to earn a living and then we are faced with the reality that we must have sales in order to ring our registers and put food on our tables. And that requires us to sell. Ugg! That ugly word, selling. Read the rest of this entry »

In today’s world, it takes a strong, branded identity along with a memorable customer experience that generates a good buzz to keep the brand going and the profits flowing.   The goal of every business owner is not just to create satisfied customers but to create the WOW experience that leads to brand evangelists.  In today’s market, complete with word of mouth marketing, PDAs and social media, a company’s brand is controlled by the consumer and these days, a brand’s reputation can be supported or destroyed within a click of a few keys on a computer.   Here are five things to consider when building your brand: Read the rest of this entry »