Archive for the ‘Branding’ Category

Terri Levine on Kellie D’Andrea

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Even top marketers find Kellie’s message of sticking to the basics to build a solid foundation is the key to long term success. See what Terri Levine, The Guru of Coaching has to say about Kellie D’Andrea

5 Big Website Mistakes

Many business owners focus so much time and money designing their website thinking that just by having a website, people will find them.  But many don’t realize that there are millions of websites just like theirs in the World Wide Web.  To truly stand out and to optimize your chances for website success, there are certain things that you must do to ensure success so why do so many fail?  Although there are many mistakes entrepreneurs make with their website, here are the top 5 for you to consider. Read the rest of this entry »

7 Simple Secrets to Turning Prospects into Customers

Turning prospects in to customers is a big challenge many business owners face especially when they are not skilled in the selling process. But having customers is necessary to grow your business so here are 7 simple secrets to turning prospects into customers. Read the rest of this entry »

10 Ways to be More Productive in Your Home Business

Working from home is a dream come true for most.  Thoughts of simpler times and easier work – life balance, conference calls in your pajamas and uninterrupted focus on your work.  Well, think again.  Before you know it the lines between work and life begin to get blurred as you start to be pulled in multiple directions and are faced with choices such as “should I put in a load of laundry before I start this proposal”, or “Should I plan dinner before inputting my business expenses”.  These are real world examples of what happens in home based businesses and before you know it, there are unforeseen distractions, lack of balanced time and sometimes, a lost identity since many relate who they are with want they do.  But don’t give up just yet; her e are 10 tips to keep you on track and to be more productive in your home business. Read the rest of this entry »

7 Steps to Creating a Powerful Brand

A brand is created using a variety of different marketing messages, images and touch points to create an emotional connection and an impression in the minds of your customers. When companies have successfully connected with their customers and live and breathe every moment in support of that connection, is when a brand is created. – an emotional element connected to your company, its people, its process and all of its points in between that support that emotional connection. Here are 7 steps to creating a powerful brand.

 Step 1:  Assess your surroundings, market and audience

If branding is about making an emotional connection with your customers, the first step in branding begins with understanding your market and your customers. Read the rest of this entry »

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    Kellie D'Andrea
    Kellie D'Andrea is CEO of Kellie D'Andrea & Associates, LLC., a company devoted to empowering motivated entrepreneurs to reach their goals and to build a business that yields results by providing them the tools for success.
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