Archive for the ‘Article Marketing’ Category

Positioning yourself as an expert is easier than you think.  When you produce any content, one of your goals should be to look at ways you can repackage and re purpose that material into something else.  Here is how 1 article can be used in 10 ways:

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Did you ever have a need to be creative on a short notice? Perhaps your client or boss is looking for a new marketing piece or your competitor is in a weak position and you need to get something into the market quickly?

Here are 12 quick ideas to test or implement when you need fast turnaround that generate results. Read the rest of this entry »

As the business world moves more on-line and email marketing becomes the norm in business, understanding your email metrics can be confusing but is also necessary in determining if your email campaigns are effective. Most email service providers (Constant contact, Aweber and Icontact) provide you with statistics that allow you to track the performance of your digital marketing. There are four measurements that allow you to gain a solid understanding of the effectiveness of your campaigns, they are: Read the rest of this entry »

In the world of marketing, you have less than 3 seconds to grab the attention of the reader for them to take the next step towards your product.  The same holds true in article marketing.  A great headline can lead to sales success and a poor headline can lead to failure, therefore your headline is a critical. Read the rest of this entry »

The beauty in publishing newsletters is in the repeat. Be sure to create a consistent compaign and frequency to your newsletter publishing.  Your customers, subscribers and partners will become to rely upon it so BLAST Tip # 3 – Send out your newsletter more than once.  It doesn’t matter if you have a printed newsletter or an online newsletter, providing valuable content to your subscibers will pay off in the long run.  Some additional tips are to be consistent on the day and time your readers will recieve thier newsletter.  Consistency is key in marketing.  If you are not getting the open or response rate you desire, try testing different headlines, sending out on different days and at different times.  Which ever test has the best results.  Use that format and delivery method on-going.  Good Luck!