Archive for the ‘Advertising’ Category

On entrepreneur.com, there is an article on Raising Cash from Customers to Fund Growth that I was reading and I have to say… I love the idea!

I am all about thinking out of the box and finding creative ways to solve your challenges.  You will often hear me say “don’t be limited by your limited resources” Read the rest of this entry »

This afternoon, millions of viewers will be sitting around with family and friends watching the Super Bowl.  Yes, many are interested in the outcome of the game, but everyone is interested in the commercials!  What will we expect this year?  Which one will be  your favorite?

There are three key elements that make up a FANTASTIC Super Bowl Ad.  Watch this week’s Marketing Edge Video and share your favorite commercials in the comments section below.  (Sorry about the sound quality… but it is a great message so check it out)

Did you ever wonder about the effectiveness of your advertising? How many times have you had to make a decision to place an ad only to ask, does advertising really work? Unfortunately, many small business owners miss the mark on advertising and then believe that advertising doesn’t work. This is a sad misconception because when done effectively, advertising can be one of your strongest marketing tactics to drive customers to your doors. Chances are, if your advertising isn’t working, it may because of one of these five reasons: Read the rest of this entry »