Archive for March, 2010

There is so much talk about list building these days, especially in the world of online marketing. Marketers teach about the importance of building your list and tell you how integral it is to your marketing, but don’t show you the exact formula you need to put together a winning list building strategy. Here are 5 critical ongoing strategies for optimal list building online.

1. Lead capture page
A lead capture is a place on your website where your visitors can sign up to be on your mailing list. It could be an opt in box, a squeeze page or a sign up box as long as there is place to put in names and email addresses. Your lead capture page needs to lead to an email service to manage your database of names, opt ins and opt outs and compliance with SPAM laws.

2. A Bribe, A Free Offer, A Gift
A critical element is a bribe. A reason for your visitor to give you their email addresses. The goal here is to have a really good bribe and a strong headline that compels them to give you their email address. You could offer an ebook, a special report, a video, an assessment or an audio. Whatever your specific audience desires.

3. Ongoing FREE content
This is where you provide free content in the form of a teleclass or webinar to your audience. This allows you to develop a relationship with your list, provide them insight into who you are and what you offer and your approach and positions you as an expert.

4. Ongoing traffic
To build your list, you need to use every possible method to drive traffic to your site and your lead capture page. Tools such as social media sites are a fantastic way but cannot be your only source. You also need to use other avenues to get traffic to your site, here are some to consider:
              a. Social media: LinkedIn, Twitter & Facebook
              b. Joint ventures and affiliate partners
              c. Video distribution
              d. Paid per click or paid advertising
              e. Article marketing & submissions
              f. Blog comments on other people’s blog
              g. Forum posting with same target market

5.Ongoing communication and offers
You have to have ongoing communications with your list. Build a relationship and bring them offers of great tools and resources that you know will help them. A big mistake many make is that they build this great list and never communicate with them. Send out articles, comments, tools and newsletters.

One of the biggest mistakes many small business owners make is not putting the right systems in place to run their business and often feel overwhelmed by the chaos and the disorganization. As business owners, we are expected to manage our lives, our business, our people, our process and build our business at the same time. Being organized allows you to focus on your business versus being stuck in the chaos of running your business. Read the rest of this entry »

Welcome to Week 7 of the 52 Weeks of Greatness. Today’s topic is about the number one thing holding you back – fear.

How many times have you found yourself presented with a great opportunity but you took some time to think about it, and some more time to think about it and more time, only to have missed out on the opportunity? Or do you find yourself looking for certainty and guarantees before you move forward?

This week is a powerful message because the single thing holding you back from reaching your goals and building the life of your dreams is YOU! Read the rest of this entry »

March 29th @ 6 pm (eastern standard time)

As business owners and professionals we are often require to persuade others to view things in another light.  If you desire to become a more successful communicator with the power to persuade and to motivate others, then this class is for you!

During this class, you will learn:

• How to present your ideas with confidence, clarity and conviction of message.
• Typical human behaviors and persuasion techniques that work!
• How to enhance your believability so others will follow.

This class is packed with practical how to’s and real life techniques to help you master the art of persuasion.  Persuading others to see things your way and agree with you is truly an art form and a must for any business owner!

Sign up here:

http://kelliedandrea.com/blog/marketing-mondays/

PS.  Even if you cannot attend, sign up and recieve a copy of the audio recording and classnotes!  Some can’t believe I am giving this stuff away.

In a competitive marketplace, a small business needs to prepare to defend and grow its market share and look for strategies that will propel their business forward.  Depending upon their current competitive position, there are different strategies available to determine where their companies will stand in relation to their competition.

If you are in a leader position, you can attack and go after more market share by taking a look at your products or services and finding a way to improve what you are offering either by upgrading your product, enhancing your service or adding additional value.  You can also block new products from entering into the marketplace by cutting your price for the short term or offering a two for one sale as your competitor starts to enter into the market.  This move will drive the customers to you and drive your customers to drop their prices in order to compete therefore cutting into their profits. Read the rest of this entry »