Archive for February, 2010

Turning prospects in to customers is a big challenge many business owners face especially when they are not skilled in the selling process. But having customers is necessary to grow your business so here are 7 simple secrets to turning prospects into customers. Read the rest of this entry »

Have you ever wondered what separates your business from those that make millions? Are you struggling with creating your marketing strategies and really driving results for optimal performance?

 If you feel frustrated or unsure of the next steps to take in developing your marketing plan – you need to be in this bootcamp. If your business still isn’t growing the way that you would like or if you have tried everything and it still isn’t coming together – you absolutely should be in this bootcamp.

 Many business owners struggle with marketing simply because they don’t know how to put together a strong strategic marketing plan that builds and sustains their business. They often confuse marketing, branding and advertising and lack the measurements and expertise to make smart business decisions.

 And that is why I put together this special telecourse, The BLAST Marketing Plan Bootcamp, the Ultimate System to Build Your Marketing Plan. Join me for this rare opportunity to learn marketing techniques that drive results and learn how to put together your very own marketing plan with an expert marketing coach!

 Here’s exactly what you receive when you enroll in this special BLAST Marketing Plan Bootcamp telecourse:

 *4 Training calls, each about 75 minutes long, taught personally by Kellie DAndrea, The Small Business Mentor.

*1 LIVE 60 minute Q&A call, where you have the opportunity to have your own questions personally answered by Kellie.

*Writable Marketing Plan Template – you’ll be able to download prior to the bootcamp and complete along during each training session.

*MP3 audios of all 5 calls – these will be accessible the day after each call, in case you miss a call or want to listen to it again.

 PLUS – A Special BONUS: A complete review of your BLAST Marketing Plans. Yes, Kellie will be reviewing your marketing plans and providing feedback to you along the way.

REGISTER NOW!

http://kelliedandrea.com/blast_marketing_plan_bootcamp.html

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

A public relations (PR) strategy may play a key role in an organization’s promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free.

Read the rest of this entry »

Working from home is a dream come true for most.  Thoughts of simpler times and easier work – life balance, conference calls in your pajamas and uninterrupted focus on your work.  Well, think again.  Before you know it the lines between work and life begin to get blurred as you start to be pulled in multiple directions and are faced with choices such as “should I put in a load of laundry before I start this proposal”, or “Should I plan dinner before inputting my business expenses”.  These are real world examples of what happens in home based businesses and before you know it, there are unforeseen distractions, lack of balanced time and sometimes, a lost identity since many relate who they are with want they do.  But don’t give up just yet; her e are 10 tips to keep you on track and to be more productive in your home business. Read the rest of this entry »

Welcome to Week 6 of the 52 Weeks of Greatness.  Today’s topic is about the Superhero Syndrome

How many times have you found yourself frustrated or overwhelmed trying to figure out a problem, come up with a solution or learn something new?  Many times we put so much pressure on ourselves to be independent and to show the world, our teams and our boss that “we can do it” but the reality is, we are struggling.

How many times have you agreed to take on new tasks, projects and assignments with the intention of impressing your peers or your boss, only to be overwhelmed and frustrated because you can’t meet all of your deadlines.

Do you find yourself juggling family, life, work, friends, commitments, a long to- do list, hundreds of emails, phone calls, texts, blackberries…..you know because you can do it all!

This is called the Superhero Syndrome.

We all try to take on way too much at times and unlike Superman, we are not built to go at it alone.  We are not faster than a speeding bullet, more powerful than a locomotive or able to leap tall buildings with a single bound.  We are human beings each with our own flaws and limitations.  Too many times, I have seen people spin their wheels, often spending hours upon hours trying to find the answers rather than ask for help.

So I am encouraging all of you to do two things:

1)       Raise your hand and ask for help when you needed.  Your boss and co-workers are not going to think less of you for needing help and most people I know would be honored to be asked.  So don’t try to conquer the world on your own…  bring an army with you.

2)     Look around at your co-workers, do you notice somebody struggling?  Is there a way you can help out?   Most times people just need to be shown a fantastic trick, tip or technique so if you discovered a faster way of doing something… share it with the others.

And remember this, if you cannot meet your deadlines because you have too much on your plate, you need to tell your boss and together you can work out a solution.  Otherwise, you are setting yourself, the project and your team up for failure and we all want success!

Until next week….