BLAST Marketing * Dream It, Build It, Share It

Affiliate marketing is the number #1 way to explode your Internet based business, acquire new subscribers and increase your marketing efforts.  If you truly want to play in the world of Internet marketing, using affiliate marketing is a strategy that you must consider in your business.  Here are the top 6 benefits of using affiliate marketing to grow your business.

Benefit # 1:  New client or subscriber acquisition at no additional cost. 

By having new subscribers, you are able to continuing building a relationship with these people and even if they don’t buy from you right away, chances are they will eventually.  Not a bad way to build a prospecting list without incurring any fees.  Some new online marketers may benefit greatly from giving away all profits from their first joint venture just to build their list for future opportunities.

Benefit # 2: Instant rock star status and enhanced credibility. 

One of the keys to an effective partnership is selecting the right partner.  If you joint venture partner is reputable, trustworthy and has already established a great following, their followers will trust you based upon that recommendation.  This is why your “list” is sacred.  Do not partner with just anyone, make sure you select someone who is worthy of your list and make sure that you are worthy of theirs.

Benefit #3:  New offers for your subscribers.

 By jointly co-branding a product or offering another person’s product to your list, you are able to bring a new solution to your current list.  By introducing your list to a new party, you will add to your credibility to your existing subscribers.  They will view you as the one with many contacts and with the pulse of the industry. 

Benefit #4: Increase your conversion rate. 

One of the goals when you get your list is to convert those prospects into buying customers.  With an affiliate partner, you will increase your conversion rate.  Your affiliate partner will be endorsing you and your product and by that testimony alone, will convert more of their leads into sales in their own list.  Since they already have an established relationship, their subscribers trust their endorsements and you can leverage that trust by offering a high quality product that will benefit the joint venture partner’s subscriber list.

Benefit # 5:  You don’t pay money until you make money

You are building an army of sales representatives that will promote and sell your products on your behalf so you don’t have to pay a dime until they make a sale… It is a built in ROI!

Benefit # 6 – You get better search engine placement

If your affiliates let’s just say hundreds of sales agents are linking back to your website to promote your products and/or services, the higher position you get with the search engines.

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Gaining the competitive edge in sales is about developing relationships, understanding the overall objectives and communicating exceptional value.  If you are in business, you need to generate sales.  If you want to gain market share, you need to generate sales.  Today’s customers are not looking for quick fix solutions, they are looking for long term benefits that they will yield over a long period of time.  To be competitive, try these five tips: Read the rest of this entry »

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Imagine this…

 You create a product. You put up a sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible.

 And then…

 Nothing! No sales! (Well, maybe a tiny trickle.) But not the flood of PayPal or Clickbank notifications that we you were expecting.

 Avoid this nightmare by following these seven tips for getting others to buy your products… Read the rest of this entry »

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I am often asked how do you define value to your customers and I often come back to the same answer.  Show them the true economic value you are bringing to the table… show them the numbers or with my best Tom Cruise impression, “Show them the money”.  

What is the definition of Value? Read the rest of this entry »

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 Awhile back I came across this fantastic site called websitegrader.com.  It is site that looks at your site from an SEO perspective and gives you a grade on the effectiveness of your website and it’s ability to be found.

 I love this site because not only does it give you a grade and suggestions for improvement to your site, you can also put in your competition and get the grade for their websites, the keywords they are using and the amount of incoming links and ranking they have.

 This competitive research can be very valuable in helping you build your site.

 Now, why I am giving this to you as a BLAST Resource, is that the company who makes this program (Hubspot) has added graders for all of your social media sites and provides you with suggestions to improve your online visibility.

 Pretty cool.  Check it out – http://grader.com

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