The Ultimate System to Build Your Marketing Plan

Announcing an unbelievable opportunity to learn how to create

your own marketing plan, BLAST style!

Whether you have been in business for years or just starting out, you don’t want to miss this chance to learn directly from Kellie D’Andrea, the creator of the BLAST Marketing System – and at an unheard of low price.  Read on to learn more and join me for this powerful telecourse beginning Wednesday, March 4, 2010.

To:  All Entrepreneurs
From:  Kellie D’Andrea

If you feel frustrated or unsure of the next steps to take in developing your marketing plan – you need to be in this bootcamp.  If your business still isn’t growing the way that you would like or if you have tried everything and it still isn’t coming together – you absolutely should be in this bootcamp.

Many business owners struggle with marketing simply because they don’t know how to put together a strong strategic marketing plan that builds and sustains their business.  They often confuse marketing, branding and advertising and lack the measurements and expertise to make smart business decisions.

 And that is why I put together this special telecourse, The BLAST Marketing Plan Bootcamp, the Ultimate System to Build Your Marketing Plan.  Join me for this rare opportunity to learn marketing techniques that drive results and learn how to put together your very own marketing plan with an expert marketing coach!

Do I really need a marketing plan for my small business?

It’s simply a choice of whether you want to struggle…or make it easier for yourself to reach your goals because a goal without a plan is simply a wish.  To grow your business, you need a strong presence in the marketplace, you need to stand apart from your competition and you need to build and sustain a solid brand that creates customer evangelists. A BLAST Marketing Plan help you accomplish this.

Is this telecourse right for me?
The BLAST Marketing Bootcamp is for anyone, whether you are just starting your business or you have been in business for years. Marketing is for everyone and every business and every industry– It’s is one of the fundamental building blocks of building a business and Kellie is teaching this class from the perspective of a small business owner and Chief Marketing Officer.

What’s Included in the BLAST Marketing Plan Bootcamp Five-Part Telecourse:

• Step 1:  Define Your Overall Market
• Step 2:  Define Your Niche Market
• Step 3:  Define Your Targeted Buyer

In Lesson 1, we focus on identifying your target market and your ideal customer and learning strategies and techniques to discover their buying patterns, needs and wants.

Date:  March 4th @ 7:00 PM est

• Step 4:  Building The Brand
• Defining your brand essence
• Defining your brand promise
• Creating your brand identity
• Developing your brand strategy
• Delivering on your brand

In Lesson 2, we focus on building a solid foundation from which everything else will be build upon – your brand.  We start with defining the essence of who you are, what you stand for and move towards creating your identity, your promise and your strategy to deliver your promise.

Date:  March 11th @ 7:00 PM est

Lesson 3:  Setting Yourself Apart from the Competition

• Step 5:  Understanding your competition
• Step 6: Unique Selling Proposition
• Step 7:  Pricing Models

In Lesson 3, we take a look at your competitive landscape and identify areas of strength that set you apart from your competition.  We create a unique positioning statement and develop a pricing model that works for your business.

Date:  March 18th @ 7:00 PM est

• Step 8:  What are you willing to invest?
• Step 9:  Marketing Ideas/Tactics
• Step 10:  Building the Calendar
• Step 11:  Measuring for Success

In Lesson 4, we select the marketing tactics we want to utilize for the next 90 days and create a marketing budget and plan for us to execute from.  To ensure success, we develop how we will measure success and implement the controls to monitor our progress.

Date:  March 25th @ 7:00 PM est

You’ll have the opportunity to ask Kellie questions directly about YOUR Marketing Plans and YOUR specific issues answered!

Date:  April 1st  @ 7:00 PM est

• 4 Training calls, each about 75 minutes long, taught personally by Kellie DAndrea, The Small Business Mentor.
• 1 LIVE 60 minute Q&A call, where you have the opportunity to have your own questions personally answered by Kellie.
• Writable Marketing Plan Template – you’ll be able to download prior to the bootcamp and complete along during each training session.
• MP3 audios of all 5 calls – these will be accessible the day after each call, in case you miss a call or want to listen to it again.

So … are your ready to learn how to put together your BLAST Marketing Plan?
I am excited to be able to bring this important telecourse to you because it’s empowering to share information that change lives.  My passion is helping small business owners realize their dreams and create a business that is positioned for long term success and attracts and retains more customers year after year.  This telecourse can truly change how you market your business.  Are you ready to make real change in your business?

Remember, this telecourse starts March 4th, so hurry.
Don’t miss it!  Where else can you access a telecourse like this with an expert coach for LESS than $ 50 a class?  You don’t want to miss out to build your very own customized marketing plan.

Take care,
Kellie
PS. A day of action can lead to a lifetime of results!  Take action now!